The strongest state championship in the country, the Women’s São Paulo Championship, started this Tuesday (6) with a new feature. The sportsbook 7K is one of the official sponsors of the competition. 7K is part of the Ana Gaming group, which also has the brands Cassino and Vera.
For Talita Lacerda, Executive Director of Operations at Grupo Ana Gaming, the company that owns 7K, sponsor of the competition and the Santos FC women’s team, the investment in the sport reinforces the company’s positioning, which works strongly in supporting national football.
“We believe in the transformative power of sport and the impact it has on society. Supporting the Paulistão Feminino, especially at such a significant moment of growth and visibility, reinforces our commitment to valuing diversity and gender equality.”
“The numbers from this edition show that women’s football is gaining the space it deserves, and 7K is proud to be part of this construction alongside such relevant brands,” he adds.
Women’s Paulistão with more investment
With the presence of eight teams (AD Taubaté, Corinthians, Ferroviária, Palmeiras, Realidade Jovem, Red Bull Bragantino, Santos and São Paulo), the amounts invested in the competition should be greater than in 2024.
Therefore, on that occasion, R$8 million was invested, and this time, there will be a larger distribution to the participating clubs, around R$3.3 million per team. In addition, the winning team will receive R$840 thousand in prize money, while the runner-up will receive R$350 thousand.
All matches of the competition will be televised. Thus, among the options to follow the tournament are Grupo Globo (SporTV and TV Globo), Record News and Warner (through Max and Space), in addition to the premiere on CazéTV and on Paulistão’s own channel, both on YouTube.
A record in this year’s edition is the number of sponsors – seven in total, surpassing the five in 2024. In addition to 7K and Sicredi, which holds the naming rights, Amazon, Assaí, Centauro, Guaraná Antarctica and Lays are present.
7K was also one of the main sponsors of the 2025 Men’s São Paulo Championship. Furthermore, among the activations that attracted the most attention was the naming rights of the trophy that was awarded to the best players in each match.
 with something new: 7K is one of the official sponsors of the competition.){kind=link}