New partnership sees the BetKing business, a branch of KingMakers, benefit from Genius Sports‘ leading portfolio of live content in Nigeria, including football, tennis and basketball.
Genius Sports Limited today announced a new agreement to provide KingMakers with a range of live trading services. KingMakers is currently one of the fastest growing groups of betting operators in Africa.
BetKing’s growth potential is enormous
The agreement allows BetKing to enhance its live betting product with ultra-fast content from the following championships:
- Premier League
- La Liga
- Bundesliga
- FA Cup
- All other major European and South American football leagues
In addition, Genius Sports will also provide BetKing with its market-leading trading services. This will include modeled odds feeds for major football competitions.
Thus, live sports betting is likely to grow rapidly across Africa. Fast and accurate odds are vital to maximizing revenue by increasing the availability of betting markets.
Tim Smeets, Commercial Director at Kingmakers, said: “We are excited to announce our new partnership with Genius Sports. Its reliable trading solutions, including low-latency live content on football leagues like the Premier League, will enable us to deliver market-leading betting experiences to BetKing users in Nigeria.”
While Will Westcott, Head of Business Development at Genius Sports, stated: “Every year, we continue to invest in delivering the highest quality commercial services to the African market.”
“So, with the value of live betting growing across Africa, we are excited to help BetKing execute its vision of online sports betting in Nigeria. Our aim is to provide the fastest and most reliable live content on the market to the leading sports,” Westcott added.
