Inter Milan will announce the closing of a master sponsorship agreement with Betsson soon. With the partnership, the betting company will display its name in the prime space of the shirt, in a contract worth 30 million euros per year valid for the next 3 seasons.
According to La Gazzetta dello Sport, the agreement was completed a few months ago, however, it has not yet been announced due to problems between the Suning Group and Oaktree, which led to a change of management at the American group.
Italian law has restrictions on advertising and advertising campaigns by clubs regarding sports betting companies.
Therefore, it is likely that the nerazzurri will use the Betsson Sport information portal on the shirt, and not the group’s bookmaker.
The Swedish company will replace Paramount+, whose contract expired at the end of this season. The club received around €11.5 million per year, with the new partnership, the value practically tripled per season.
It is worth noting that the team became Italian champions for the twentieth time, scoring 94 points in 38 games. Milan came second with 75 points.
About Betsson
Founded in 1963, Betsson Group is one of the biggest references in online betting games in the world. Millions of players are spread across the world, and more than 20 award-winning brands, including Betsson, Betsafe and InkaBet, are part of this scene.
With innovative technology across its product offering, Betsson serves players directly (B2C) and indirectly on a B2B basis. Thus, the company’s vision is to provide the best customer experience in the industry.
Therefore, Betsson Group employs more than 2,000 people in Europe, South America, Asia and North America. Furthermore, it is fully owned by Betsson AB – listed on Nasdaq Stockholm.
