Former player and current presenter Craque Neto participated in BiS SiGMA Americas last Wednesday (9). As an ambassador for 7K, a Brazilian company of the Ana Gaming group, he attracted hundreds of admirers to the event.
During his visit to the fair, Neto interacted with fans and signed 150 footballs. These items were later distributed to participants at the event, considered one of the most important in the iGaming and online betting sector worldwide.
Partnership between 7K and Craque Neto
The partnership between the presenter and 7K began in 2023. In fact, the agreement includes advertising the brand on the TV and radio programs where he works at Grupo Bandeirantes. In addition, it includes joint content for social networks and participation in strategic actions.
Talita Lacerda, Executive Director of Operations at Ana Gaming, highlights: “Neto is a star on and off the pitch. As a presenter he is an influential figure, attracting a large audience.
Its credibility and strong connection with the sports audience were essential to the success of the partnership, expanding the brand’s reach and generating significant results.”
It is worth mentioning that the company has other important ambassadors. Consequently, names such as the player Hulk, the former fighter Minotouro and the narrator André Henning also represent the brand. However, 7K’s strategy is not limited to just personalities.
The company also has sponsorship agreements with football clubs. On the other hand, Vitória and Mirassol, teams that will compete in the 2025 Brazilian Championship Series A, have the brand’s support in their competitions.
About 7k
On the market for two years, 7K offers its users a broad scenario, which includes several modalities, such as football, basketball, tennis, volleyball and eSports.
With innovation and professionalism, the site has an intuitive platform, which allows you to place bets on live events, in addition to offering a wide variety of pre-match betting options.
On the national scene, the platform has already sponsored the Brazilian Volleyball Confederation, with naming rights in the Superliga, the Brazilian Beach Volleyball Circuit, the Super Cup and the Copa Brasil.
In football, it sponsors the Série A clubs Vitória and Mirassol, but has also appeared on the shirts of Novorizontino, Brusque and Athletic, in addition to having Craque Neto as its ambassador.