Cassino, a sportsbook from the Ana Gaming group, is the new master sponsor of X1 Brazil. The organization promotes the one-on-one football modality in the country. The agreement, which grants the company the naming rights to the competitions and exclusivity in the betting segment, runs until December 2025. In addition, the brand will be present at all events throughout the year, with on-site activations and distribution of gifts.
The partnership was signed with the HMG Sports/Arena Eventos Group, and includes, in addition to X1 Brazil, Beach Soccer Brazil and Futebol 7 Brazil. In addition to applying the brand to the country’s emerging sports, the sponsorship includes displaying the logo during game broadcasts. It also provides opportunities for the dissemination of content on social media, special actions and other deliveries in the digital environment.
Cassino and Ana Gaming reinforce commitment to new football-related modalities
According to André Viana, CEO of Cassino, the brand is committed to investing in the growth of new modalities related to football.
“We are keeping an eye on the market, signing strategic agreements that aim to strengthen the Cassino brand. The growth of new modalities related to football has opened up a range of opportunities for companies that, like us, want to support sports in different areas.”
“That’s why we’re very happy to have secured a prime spot at the main X1 event. I’m sure it will be an intense and very good partnership for all parties involved,” says Viana.
The platform will also make available on its website the betting market for all three competitions. In addition to X1 Brazil, Cassino is also the master sponsor of Fortaleza, one of the main teams in Brazilian football. The company is part of the Ana Gaming group, which also includes the bookmakers 7K and Vera.
Check out the schedule for upcoming events in this category below:
- Abril – X1 Combate – Aracaju/SE (já realizado)
- Maio – X1 Combate – Fortaleza/CE
- Junho – X1 Circuito – Teresina/PI
- Julho – X1 Combate – São Luís/MA
- Agosto – X1 Circuito – Rio de Janeiro/RJ
