Today, the world’s leading online betting and gaming brand, Betway, announced a two-year renewal of its sponsorship with eSports tournament organizer BLAST.
The deal between Betway and BLAST started in March 2019 and has been a huge success for the sports betting provider, which has used BLAST’s exclusive access to players at events to generate unique and innovative activations and campaigns that bring the game to life. Betway brand.
As Betway is a huge supporter of the eSports industry, the partnership allows them to extend existing agreements with their teams, as well as engage with some of the best players around the world through their recognized content.
As Betway is a huge supporter of the eSports industry, the partnership allows them to extend existing agreements with their teams, as well as engage with some of the best players around the world through their recognized content.
Throughout the partnership, Betway has created CS:GO maps and content, which are open for download to the entire community. As of 2021, these maps have had over 340,000 downloads, making them some of the most popular maps made in the last 12 months.
Other popular content that was created and delivered in conjunction with BLAST are: ‘Pro or Low’, ‘Whose Frag is That’ and ‘Whose Face Is That’.
Adam Savinson, who speaks on behalf of eSports at Betway, said: “Over the past three years, we’ve worked incredibly hard with the BLAST team to create an innovative and synonymous partnership that leads the market within the eSports industry.”
“It is with great joy that I announce our renewal and look forward to taking our already successful partnership to even greater heights,” adds Savinson.
Oliver Clarke, Head of Brand Partnerships at BLAST, said: “We are thrilled that Betway has committed to another two years with BLAST Premier, bringing our partnership to a fifth year. I highlight the symbiotic relationship we’ve built over this time, with Betway playing an integral role in the BLAST Premier experience.”
“Their unwavering support of eSports and Counter-Strike over the past few years is extremely commendable. We really look forward to continuing to work closely with them to further elevate the partnership over the next two years with an additional focus on premium content and fan-led experiences.” “, concluded Clarke.