Master sponsor of the América-MG men’s and women’s teams, EstrelaBet gave the most important space on the under-20 teams’ shirts to Santa Casa BH.
The hospital is the largest in the country in terms of number of admissions and will start to print the category’s uniforms. The change is already taking effect for Coelho’s next August games.
Estrelabet adapts to the new legislation
The measure generates visibility for a cause that has great social impact. It complies with the new guidelines that regulate the advertising activities of bets, which do not authorize companies in the sector to advertise in categories involving minors.
Santa Casa BH, which assumes ownership of the shirt, will not incur any costs for advertising. “To adapt to the new legislation, we removed EstrelaBet from the uniforms of the América under-20 team”, explains Leandro Figueiredo, Head of Sponsorships at EstrelaBet.
“By making this change, we decided to give up the space to support an important and noble cause. The choice for Santa Casa BH was made because it is a project that generates a positive impact on the community and needs this visibility”, he added.
Coelhão’s Marketing and Business Director, Marcone Barbosa, praised EstrelaBet’s initiative in offering its space at Armadura Americana to an institution with such a special history and cause.
“What EstrelaBet did is commendable. Offering its space to put the name of a highly respected Institution is important for the people of Minas Gerais. This only confirms the values we seek in our partners”, he said.
Santa Casa BH receives patients from 100% of Minas Gerais municipalities and provides around 3.5 million consultations per year. The institution stands out as a reference in all medical specialties, with emphasis on cardiology, neurosurgery, oncology, pediatrics and transplants.
Platform is the biggest sponsor in the history of the Minas Gerais team
The provider of Santa Casa BH, Roberto Otto Augusto de Lima, thanks EstrelaBet for providing this important space to the state’s health guardian and providing this partnership between Santa Casa BH and América-MG.
“EstrelaBet is bringing together two institutions committed to Minas Gerais, each in its own area of activity. So, stamping our brand on the uniform of a young and promising team like América’s under-20s is an honor. Furthermore, it is a recognition of our mission to care for and promote cutting-edge health for all.”
“Therefore, as the most relevant health institution in Minas Gerais, being embraced by one of the most traditional clubs in the state shows how much we are loved and admired by the entire Minas Gerais community”, highlights the provider.
The gaming platform, responsible for the biggest sponsorship in the history of América-MG, will maintain its appearances in other professional sports until the end of 2024. But Santa Casa BH will remain in the under-20 category, accompanying Coelho in competing in the Brazilian and Miner.
