The main event in the world of sports betting segments, ICE London 2022, took place in April and allowed the community to meet in person again. During the convention in London, the iGaming Brazil portal held an exclusive interview with Hamza Afifi, director of public relations at Soft2bet.
The director reported on his process of transitioning from the events industry to the betting game market. According to him, it was a great challenge and required a lot of effort to learn and be prepared to work in a segment that is always innovating.
The executive also pointed out that it is very good to return to face-to-face events after the interruption caused by the COVID-19 pandemic and the suspension of the 2021 edition of ICE London. He highlighted the importance of “face to face” conversations between people from all over the world and exchanging ideas about the industry.
Regarding Soft2bet’s plans for 2022, Hamza Afifi stated that the company is acquiring licenses in several countries and looking for new emerging markets, such as Brazil and Latin American countries.
In addition, the executive highlighted that Brazil is a market with enormous potential and that Soft2bet has been watching for some time. For Afifi, Brazil stands out for offering countless business possibilities, a huge population, the ability to overcome other already consolidated markets and become a world reference.
Check out the exclusive interview with Soft2bet’s Hamza Afifi:
