Ivan Montik, founder of SOFTSWISS, and Rubens Barrichello, Formula 1 idol and non-executive director of SOFTSWISS for Latin America, are ready for a special chat at the SBC Leaders Summit in Lisbon, on September 24th.
The “Applying Formula One Principles to Leadership” session promises to offer valuable insights into business leadership.
iGaming and Formula 1 Leadership Strategies
In the discussion, Ivan Montik will raise thought-provoking questions that unite the worlds of business and Formula 1 racing. But Rubens Barrichello will draw on his experience in his F1 career to talk about high-performance teamwork and resilience.
Ivan will then relate these insights to iGaming, offering participants a unique perspective on effective leadership strategies. The conversation aims to explore how principles from the fast-paced environment of Formula 1 can be applied to drive success in the corporate world.
Ivan Montik, founder of SOFTSWISS, comments: “The world’s progress shows that the most solid solutions, the most extraordinary businesses and the most effective practices are born at the intersection of several spheres, especially in IT. Therefore, this understanding led us to strategically decide to bring Rubens on board.”
“Thus, throughout our collaboration, I found numerous similarities between Formula 1 and iGaming. I believe that drawing parallels between different fields is a highly beneficial practice that we employ at our company.”
“Therefore, I am sure that our conversation will be of great value to the leading industry figures gathered at the SBC Leaders Summit. I am very much looking forward to our chat!”
Rasmus Sojmark, CEO and founder of SBC, adds: “The SBC Leaders Summit has quickly become one of the most exclusive gatherings in our industry. C-level executives from around the world come together in a more personal environment to discuss business and exchange valuable ideas. We are talking about a high concentration of decision makers, 500, to be more precise.”
Night of glamor with SOFTSWISS at Cúpula SBC
What makes the event even more special is the caliber of the conference content, presented by some of the biggest names in the industry and beyond.
“Rubens is an absolute Formula 1 legend and the combination of him and Ivan, known for his business wisdom, will certainly provide an unforgettable conversation about achieving high performance and a highlight for all participants”, adds Rasmus.
In addition to the fireside chat, SOFTSWISS will be present at the SBC Summit in Lisbon at stand B160. Team members are eager to discuss collaboration opportunities and showcase the company’s latest innovations.
This year’s SBC Summit marks a new chapter as the move to Lisbon expands its reach with more participants and exhibitors than ever before.
As part of its 15th anniversary celebrations in the iGaming industry, SOFTSWISS is also hosting an exclusive night of Hollywood luxury and glamor this Tuesday (24).