In three weeks, SPORTEL Monaco will take place (October 28-30, 2024), the world’s leading event for the sports media, broadcasting and technology sector.
In line with expectations, this promises to be an unprecedented conference programming event, capturing the best topics and future trends, presented by a new wave of world-class visionaries.
In other words, there will be many famous and innovative businesspeople, in addition to being the largest gathering of decision makers in the global sports media sector.
Industry heavyweights including:
- Chairman and Director of Alibaba Group (J. Michael Evans)
- CEO of OBS (Yiannis Exarchos)
- Senior Vice President of Content, Production and Business Operations at WBD Sports Europe (Sco\Young)
Moderated by Michael R. Payne, everyone will share exclusive insights into “Paris 2024: An Olympic Broadcast & Viewership Success”. The event featured the biggest technological overhaul in decades – never seen at this level at the Olympics.
So, inspiring discussions with football legends turned entrepreneurs lead the way, starting with Gerard Piqué, founder of the Kosmos-Kings League, who will share an exclusive insight into the creation of this Gen Z-focused competition and how it is revolutionizing the game .
But SPORTEL will also hear from Marco Materazzi, official ambassador of (GRAS) Blockchain Sports and mentor of the Brazilian reality show “The Great Game”, helping young kids develop their football talents and become part of the sport.
President of La Liga will present a lecture
Renowned La Liga President Javier Tebas will share, through his highly participatory session, how the entity is leading change as a premier sporting organization to combat audiovisual fraud in the sports media and broadcasting sector.
Then, two Masterclass topics will be presented by SportBusiness, including:
- “Behind the Lens: Creating a Successful Sports Docuseries.” In which he will address the business of creating highly successful sports documentary series. Revealing the key factors that transform compelling sports narratives into profitable, global entertainment phenomena will be the PGA Tour (Tom Jeffs), World Athletics (James Lord) and Fremantle (George Schlick), led by SportBusiness’ Callum McCarthy.
- Next up, SportBusiness’ Imran Yusuf will host SPORTEL’s highlight panel, “What’s Next for Cricket as it Confnues its Growth Journey?” (What’s next for cricket as it continues its growth journey? Experts on the panel include FOX Sports Australia (Nic Goard), Rajasthan Royals (Jake Lush McCrum) and Quidich (Gaurav Metha).
Technology and solutions for sports media
Sponsorship is now the second most important revenue stream for most rights holders with an informative panel, “The role of sponsorship evolving in a sector under pressure to generate revenue”.
The topic will delve into different sponsorship models, whether in the exclusive marketing rights category or a broader, more fragmented sponsorship strategy, and how brands strategically connect with their target audiences.
Sponsorship experts led by Giovanni Aquilanf from SPORTEL will present:
- Milano Corfna 2026 (Nevio Devide)
- FIFA (Marco Nazzari)
- Protocol Sports Markefng (Lowell Conn)
But opening the conference program will be podcast pioneers Unofficial Partner, with their popular sports media podcast series coming to the SPORTEL stage, “The Bundle Live”.
The theme will explore the biggest stories of 2024 and the people and companies making the biggest impact on the sports media sector. The topic will be mediated by Richard Gillis, from Unofficial Partner and will feature the following experts:
- Gemba Europe & Middle East (Claire Kelly)
- EBU (Glen Killane)
- OneFootball (Yannick Ramcke).
Lectures on sports media at SPORTEL Monaco
Then Speakers Corner will also host a series of case studies and presentations. Therefore, the latest technologies and solutions for the sports media and broadcast sector will be highlighted, including topics and speakers:
- “Live sports production” (LiveU with EBU/Actua Films)
- ‘Building an MMA Champions League’ (PFL)
- ‘How FAST is shaping the future of sports streaming’ (WURL with EBU/Nagra and World Rugby)
- ‘Maximizing the value of a league beyond automatic production’ (Spiideo with Svensk Elifotboll)
- ”First live referee camera in MMA” (Tivio Studio)
- “Amazon Web Services Innovation in Sports” (AWS with a European Football League)
- “Future Fans: Engaging Younger Audiences with GenAI” (WSC Sports)
- “Reality Show: the Big Game” (Blockchain Sports with Marco Materazzi)
- “Revolutionizing sports streaming: AI and new innovations from monefzafon” (Harmonic)
- “The Opportunities and Vision for Regional Sports: Evolution of CBC Sports Connect” (Pixellot with CBC).
News
For 2024, the Innovafon Stage will also be the center of attention not once, but twice in various performances:
- “Private 5G, Mobile, and Ultra-Low Latency: Lessons Learned from a Summer in Paris” (Haivision)
- ‘Sports ABC – Sports Economics and AI Technology’ (ISB with Ztudium)
- ‘Breaking the fan-centric formula for sports streaming success’
So, warming up the “Pitch” session, now a firm highlight at SPORTEL events, the spotlight will turn to a select group of new companies. They are transforming and revolutionizing sports content with AI and other innovative technologies, in this quick pitch, powered by Magnifi.
Thus, each “Pitcher” will have just three minutes to present and two minutes for questions and answers, to impress the audience and an international panel of judges, with the winners receiving cash prizes and gifts!
Additionally, there will be a special event to champion women in sports media and innovation, co-sponsored by AWS, with a networking lunch and panel: “How Women are Driving Innovafon in Sports.” in sports). Therefore, the panel will have the participation of incredible women mediated by AWS (Julie Souza), with:
- Formula E (Aarf Dabas)
- SailGP (Melissa Lawton)
- Sportradar (Diana Ustymenko)
Last day of SPORTEL Monaco
Closing the third day of the SPORTEL Monaco event, another new feature in collaboration with SVG, the “Sports & Generafve AI Workshop”, with sessions led by Ken Kerschbaumer and George Bevir from SVG, as well as guest moderator Carlo de Marchis.
There will be an interactive discussion between speakers and the audience about the potential role AI will play in everything from rights, advertising, content creation, content distribution and fan experience, addressing concerns and opportunities.
Speakers on stage include:
- AWS (Paul Devlin and Dave Mace)
- PGA Tour (Sco\ Gu\erman)
- Veritone (Peter Leeb)
- Magnifi (Ross Tanner)
- Spectatr (Shifa Garg)
- ISB (Ursula Romero)
- HBS (Johannes Franken)
- Tradable Bits (Maurizio Barbieri)
“SPORTEL Monaco continues to evolve, keeping pace with the sports media landscape. This year, we are thrilled to welcome an unprecedented number of executive leaders and innovators, sharing their visions on the future of sports media and the technologies that are redefining our sector,” said Loris Menoni, Executive Director of SPORTEL Monaco.
“So in 2024, the focus on emerging trends such as AI and innovations for broadcasting demonstrates how SPORTEL remains at the forefront of innovation. Therefore, our aim is to offer participants an environment where they can not only discover these technologies and trends, but also engage with the minds shaping the future of global sports.”
