The biggest betting event in Latin America is coming! With exclusive spaces for seminars and lectures, BiS SiGMA Americas 2025 will provide debates and strategic insights to help shape the next steps for the Brazilian iGaming market.
The event will take place between April 7 and 10, occupying five halls of the Transamerica Expo Center, with exhibition areas and conference auditoriums. In total, there will be more than 35 thousand square meters, bringing together a wide variety of participant profiles, with emphasis on executive leaders and personalities from the sports betting sector.
The organizers expect to receive more than 18 thousand visitors, energizing both the exhibition and the debate areas: Itaim Stage, Jardins Stage and Paulista Stage.
BiS SiGMA Americas 2025 Highlights
Schedule for April 8th
The first day of panels and lectures will reserve a specific space for the possibility of legalizing land-based casinos in Brazil, the new advertising rules in iGaming, analyses of the first months of the regulated market and the best practices for responsible gaming, in addition to combating the manipulation of results, the exploitation of games in municipalities and the tax burden for the sector.
Check out some of the topics to be explored on the opening day of BiS SiGMA Americas:
- Casinos in Brazil: A Historical Look
- The Current Scenario: Debates and Challenges in the Regulation of land-based Casinos in Brazil
- The Path to Interministerial Cooperation in Advancing Regulation
- Conar and the New Frontiers of Advertising in iGaming
- Misinformation and Myths: Educating the Public About Responsible Gambling
- Responsible Gaming: inspiring stories in the fight against gambling addiction
- Virtual Casinos and Fixed-Odds Betting: Critical Analysis of Brazilian Regulation
- Between Dream and Temptation: How Match-Fixing Attracts Young Athletes
- Communicating with Consciousness: Responsible Gaming Campaigns that Inspire
- Unraveling the Tax Complexity of Betting in Brazil
- Operation of Games and Lotteries in Municipalities: Views, Expectations and Impacts
- From Regulation to Certification: The Standards Revolution in Online Gaming in Brazil
- Strategic Partnerships: How Influencers Can Boost Sports Betting Brands
- BiS Awards 2025 Awards Ceremony
Agenda for April 9th
The second day of the meeting will bring other relevant discussions. The Itaim Stage, for example, will feature several round tables focused on state and municipal lotteries, a hot topic these days.
Itaim Stage
- Lotteries in Transformation: Tradition and Innovation in the New Gaming Landscape in Brazil
- The current challenges of state lotteries in Brazil
- Lotteries and games in general as drivers of the economy: what will be the role of lotteries in the country’s economic scenario?
- Playing for Good: Lotteries as Funders of Social Actions for State Governments
- State and Municipal Lotteries: a systemic analysis of risks and opportunities
- The Gaming Market and the Fine Line Between Legality and Criminal and Consumer Risks
- Tax Incentives and Taxation: How Can Reform Transform the Betting Market?
Jardins Stage
While associations representing the sports betting and online gaming segment will be the focal point of the seminars on the Jardins Stage, as well as sporting integrity and the behavior of Brazilian bettors in the regulated market.
- ABRAJOGO Joining Forces: How Collaboration Between Businesses and Government Can Strengthen the iGaming Market
- The Crucial Role of Associations in Building the Brazilian iGaming Market
- Building Bridges: How Associations Facilitate Dialogue Between Government and the iGaming Market
- Addressing the law on national streaming content for the local market
- Integrity in Sports: Technology and Innovation as Allies Against Manipulation
- Real-Time Emotion: How Live Games Transform the Betting Experience
- A New Phase: The Behavior of Brazilians in the Regulated Gambling World
The potential of Artificial Intelligence will be explored in depth in a panel on how AI agents are transforming business and in a workshop with a live demonstration on Palco Paulista.
BiS SiGMA Americas 2025 Final Day Schedule
On the last day of BiS SiGMA Americas, the program will continue to provide varied analyses and an intense exchange of information and experiences between the audience and the invited experts. The impact of iGaming, statistics and the benefits of betting house sponsorships for national sports will be discussed on the Itaim Stage.
Itaim Stage
- From Virtual to Real: iGaming and Its Impact on the Economy and Society
- Behind the Scenes of iGaming: The Mergers and Acquisitions That Move Billions
- Entrepreneurship in iGaming: The Contribution of Startups to Market Evolution
- The Science Behind the Game: How Statistics and Odds Transform Sports
- Clubs, Leagues and Betting: A Strategic Tripod for the Future of Football
- Beyond Champions: How Betting Is Transforming National Sports
- Sporting Events and Sponsorships: Negotiating Relevance and Coherence Exposure
Jardins Stage
The Jardins Stage will bring discussions about payment methods, financial strategies to curb the illegal market, success stories and new payment technologies that are transforming the industry.
- Payments Scenario in iGaming: challenges and opportunities in the era of Pix and regulation
- Financial Strategies that Combat the Irregular Market and Protect Legal Operators
- Payouts Under Control: How Operators Prevent Abuse and Protect Bettors
- Right Choice: How Payment Methods Boost the Success of iGaming Operators
- How New Payment Technologies are Transforming the Market
Finally, Paulista Stage will receive assessments on how Brazilian social engagement can leverage iGaming businesses, in addition to the importance of influencers and ambassadors for gaming brands.
The full schedule can be found HERE.