The big moment for Brazilian iGaming is coming! BiS SiGMA Americas, which has established itself as the definitive event for the Latin American betting market, will take place next week, from April 7 to 10, 2025.
With the expectation of receiving more than 18 thousand visitors and with the participation of more than 250 exhibiting brands from different countries, the event will have extensive coverage by the Brazilian press. Since the regulation of the sector, in force since January 1, 2025, media interest has grown exponentially.
The national press will be able to follow all the activities planned for the event, which will become the epicenter of innovation, networking and regulation in the sector. In a space of 35,000 m², BiS SiGMA Americas will offer lectures, panels and workshops addressing topics ranging from artificial intelligence in betting to new user engagement strategies and combating the irregular market.
National media will be in full force at BiS SiGMA Americas
According to the event organizers, the demand for media outlets to register and cover the event has been intense. Several groups with national reach have already been confirmed, including TV stations, radio stations, news portals and more.
Among the confirmed names are:
· Band
· SBT
· Rede TV
· CNN Brasil
· Jovem Pan
· Rádio Itatiaia
· Poder 360
BiS SiGMA Americas co-founder talks about the importance of the event on CNN
On Tuesday, April 1st, CNN’s Money News program welcomed BiS SiGMA Americas co-founder Alessandro Valente, highlighting the space that the subject is gaining in the press day after day.
In a live appearance, Valente emphasized that the event serves as a bridge between the market and the authorities. “We were able to bring together companies and the government in the same environment to discuss the future of this sector, which is so new and recently regulated. For us, it is an opportunity, and it is the largest event in Latin America. It is a time for everyone to be in tune with the new rules in Brazil,” he said.
According to him, interaction between national and international players is also useful in accelerating the industry’s development. “The experience of foreign entrepreneurs has contributed over time, adapting certain actions they take abroad to the country. Good examples should be followed, and they bring with them many years of experience in online operations. This ends up contributing to the game developing in a healthier way.”
Furthermore, Alessandro Valente explained that the 2025 edition will address two issues currently in vogue: responsible gaming and the possibility of legalizing land-based casinos.
“One of the most important issues is responsible gaming. We need to create an environment where society as a whole can better understand that gaming can be a very healthy form of entertainment, as long as there are limits. We will also address resort casinos and urban casinos, which will be the next step.”
“We have managed to regulate online gaming and now we want to bring casino resorts to Brazil, a model that is present all over the world. This is a business that will contribute greatly to tourism, commerce and industry,” he concluded.
Media companies are launching their own betting platforms
It is worth noting that Band and SBT, confirmed at the event, are also directly involved in the betting market in Brazil. Both companies have filed requests with the Ministry of Treasury to explore online betting and gaming services in the country.
The Silvio Santos Group (GSS), through Sisan Participações, one of its companies, is preparing to launch its own betting house in the second half of the year under the Todos Querem Jogar (TQJ) brand.
Meanwhile, Band recently introduced BandBet, its betting platform. In addition, the platform brings an element of strong impact to sports fans: the unmistakable voice of the late narrator Luciano do Valle, produced using AI to broadcast the great moments of the game dynamics.
Therefore, the presence of these communication groups – now also operating in the betting sector – proves the relevance that the event has gained over the years, becoming the main meeting point for the international industry interested in operating in Brazil and the Americas.
About BiS SiGMA Americas 2025
BiS SiGMA Americas 2025 stands out as one of the largest networking events in the industry. C-level executives, investors, regulators and decision-makers will have the opportunity to create strategic partnerships, explore new markets and discuss trends that will shape the future of the industry.
Therefore, this is the biggest and most important event in the iGaming, Bettech and Sports Betting ecosystem in Brazil and Latin America. Don’t miss this opportunity and secure your ticket!
Date: April 7-10, 2025
Location: Transamerica Expo Center, Sao Paulo
Official website: http://www.bis-sigma.com
