Spotlight Sports Group has announced the launch of a new interactive display for betting shops that will integrate Racing Post content. However, this solution will be exclusive to Spotlight players.
This novelty was designed after the group conducted ‘extensive’ usability tests and received feedback from its punters. From now on, the latest version will feature better navigation, zoom functionality and greyhound, horse racing and virtual racing content.
The product also has Spotlight probability feeds built into the screen, which means it can be used as a starting price screen with live content.
In addition, a special racing section will be included on the screen; which will focus on major events such as the Grand National and the Cheltenham Gold Cup. This part will provide players with detailed betting tips.
Spotlight Sports Group retail director Alan Pepperell said: “We have designed these products to ensure they serve all bookmakers, regardless of size. This launch is the most significant so far with the presentation of our latest content and screen functionality ”.
Pepperell continued, “On one screen, the bettor can get reliable information from the Racing Post, data and tips on all-day races in Britain, Ireland and around the world with our international racing coverage.”
Also according to the group director, “added to that, players can now have access to prices in advance and morning tips for each race and detailed coverage based on our specials of the big disputes”.
So far, Entain has placed the screens in more than ten Ladbrokes and Coral stores.
About Spotlight Sports Group
Founded in 1986, the company is at the forefront in adding value to sports betting with very high-level content, in addition to presenting a reliable and market-leading offer.
Spotlight Sports has partnerships with the main operators in the world, who choose to incorporate their betting content, affiliate marketing and innovative commercial solutions.
