Scientific Games Corporation announced that its lottery client in Saarland, Germany will extend the instant gaming partnership from 2022. The Saarland-Sporttoto GmbH lottery will expand its instant gaming business strategy by sealing a new contract valid for the next few years seven years.
Through the new collaboration, the company will provide Saarland-Sporttoto with world-leading instant game design and portfolio management services, as well as technology-based analytics and insights, game manufacturing, advanced logistics, technologies to support inventory management and distribution and services for retailers across the German state.
Peter Jacoby, Managing Director of Saarland-Sporttoto, said: “We are building a long-standing and trusted partnership with Scientific Games, moving towards a complete instant game management program that has produced remarkable and sustainable growth for lotteries across the country. world”.
Stefan Paulun, CEO of Saarland-Sporttoto, said: “This strategic business decision will allow us to work together to further enhance our instant games category and benefit from cost efficiency”.
Scientific Games helped boost lottery game sales by 40%
Scientific Games serves Saarland-Sporttoto through its instant games unit in Leeds, UK. From April 2022, its unit located in Bielefeld, Germany, will also contribute to the offer of advanced logistics technologies. Between 2014 and 2020, the group helped increase sales of instant lottery games by almost 40%.
“We are excited to move into the next era of growth of Saarland-Sporttoto instant games with a full management program,” said Matthias Müller, Executive Director of Scientific Games for the German market.
Müller concluded: “Saarland-Sporttoto is now the fourth German lottery to advance its instant games business strategy and sustainable growth plans by migrating to the Scientific Games Enhanced (SGEP) partner program.”
