Scientific Games is bringing its Customer Relationship Management (CRM) and marketing services to the Kentucky Lottery.
The company’s CRM team, in partnership with the Optimove platform, now provides services for eight lotteries across the US, with a ninth set to be announced in the coming weeks.
“The Kentucky Lottery is pleased to partner with Scientific Games to deliver CRM on the Optimove platform and advance important strategic marketing activities,” said Kentucky Lottery President and CEO Mary Harville.
“We are optimistic that we will be able to facilitate exciting new strategies for player retention, including campaigns focused on reaching and engaging our players digitally, while still enabling us to achieve our sales goals.”
The Kentucky Lottery Partnership
Scientific Games has been supplying games to the Kentucky Lottery since its inception, with the latest partnership aimed at “raising iLottery and digital engagement programs” in an attempt to “take digital gamer relationships to the next level in Kentucky”.
The company is the world’s largest supplier of games, with products that represent 70% of global retail sales.
Amy Bergette, VP Digital Content Studio for Scientific Games, commented: “We are excited to have the opportunity to take the existing Kentucky Lottery program to the next level with Optimove, our industry-leading CRM platform, and proven managed marketing strategies by our team of CRM experts”.
“Our solution is making an impact on iLottery programs in US states by engaging lottery branded players, supporting sales through digital and retail channels, and ultimately driving more revenue for recipient programs,” concluded Bergette .
About Scientific Games
As a global leader in the gaming and lottery industries, Scientific Games’ mission is to empower its customers by creating the best gaming and lottery experiences in the world.
Casino titles, interactive and instant lottery are designed to reach players wherever they are, whenever they want to play and in any channel: retail, casino or digital.
For more than 85 years, the company has provided what customers and gamers value most: dependable security, creative content, operational efficiency and innovative technology.