Sportradar has been chosen as the official technology solutions and services provider by the Taiwan Sports Lottery following an international bidding process.
Based on the breadth of included services, structure and longevity of the industry-first agreement, Sportradar is poised to transform the sports betting experience in Taiwan as part of the consortium that will operate the Taiwan Sports Lottery from 2024 to 2033.
Being named as part of the consortium comprising ADATA Technology as license holder, Taiwan Sports Lottery Company Ltd (TSLC) as operator and China Trust Bank further strengthens Sportradar’s industry position in the Asia-Pacific region.
The consortium received the third Sports Lottery License issued by the Taiwan Government Sports Administration in December 2022.
ORAKO, the company’s complete sports betting and player account management solution, will be fully implemented in more than 2,600 points of sale in Taiwan, as well as across web and mobile channels, as it is designed to scale for omnichannel use.
Taiwan Lottery Provider Sportradar Brings Personalized Omnichannel Sports Betting
Sportradar‘s technology will power the Lottery with the ORAKO sports betting and player management platform, managed trading services, pre-game and live data and odds, audio-visual streaming, marketing services and other integrated services of the Sportradar ORAKO solution.
The solution includes the delivery of necessary equipment to retail stores, such as customized lottery terminals and printers, and digital multimedia displays to provide live sports and betting information.
As part of the agreement, Sportradar has also established a local team in Taipei to provide operational support and expertise alongside TSLC team members on the ground.
Carsten Koerl, CEO of Sportradar, said: “Our experience working with government-run lotteries around the world, together with our innovative technology and end-to-end ORAKO solution means that Sportradar is well placed to operate as part of a successful consortium. for the Taiwan Sports Lottery”.
“We are able to offer a full range of betting services to provide a consistent, high-quality experience for people who gamble, whether in retail stores, playing online or on their mobile devices.”
About Sportradar
Sportradar, founded in 2001 and listed on NASDAQ:SRAD in 2021, is a leading global sports technology company that creates immersive experiences for sports fans and bettors.
Positioned at the intersection of the sports, media and betting industries, the company serves federations, media outlets, consumer platforms and sports betting operators with a best-in-class range of solutions to help grow their businesses.
As a trusted partner of organizations such as the NBA, NHL, MLB, NASCAR, UEFA and FIFA, Sportradar covers around one million events annually across all major sports.
With deep industry relationships and experience, Sportradar is not only redefining the sports fan experience, but also protecting sports through its Integrity Services division and championing an integrity-driven environment for everyone involved.
