The first edition of SBC Digital Latinoamérica was promoted in June 2020, which was considered a great success. Therefore, the 2021 version of the virtual conference will take place this Tuesday, 2nd, and Wednesday, 3rd, in digital and interactive format with exhibitions and networking for members of the betting and gambling sectors.
This time, the opening day schedule will be entirely aimed at discussing the potential of the Latin American market, while the second and last day will be focused on the Brazilian scenario. In order to offer accessible content to all interested parties, the event material will be made available in Spanish, Portuguese and English.
To assess the current market condition and opportunities in Latin America, SBC Digital brought together the main leaders of the segment and personalities to share their perspectives for the future. In all, 60 executives and specialists were invited to an agenda full of information, exchange of experiences and new business possibilities.
In these days of conferences, all segments of the industry will be covered, from sports betting, online casinos, mergers and acquisitions in the Latin American market, vertical alternatives during and after the COVID-19 pandemic, lotteries and new forms of payments.
Schedule of SBC Digital Latinoamérica
The opening day schedule for SBC Digital Latinoamérica covers Leadership and Innovation, when the potential for partnerships between communication brands and bookmakers will be assessed, the creation of new products for LatAm and how lotteries can migrate to the online environment .
The regulation debate will include operators with the presence of specialists, who will comment on the next steps for the definition of regulatory frameworks for the gambling and betting market in neighboring countries and what this may represent for foreign players who intend to enter the local scene.
Other sessions will discuss topics such as affiliate marketing, advertising campaigns and sponsorships in recently opened markets and expectations for the online gaming segment in the Argentine capital, Buenos Aires.
Second day aimed at the Brazilian market
The second and last day of the online convention will be entirely dedicated to the Brazilian scenario, a market that the global industry is focused on and following each advance in the regulatory process with great interest.
For this reason, the ‘Brazil Focus’ session will offer a detailed analysis of the progress made by SECAP in the course of regulation and what bookmakers can expect for its entry into force, probably at the beginning of the second half.
Other panels will focus on discussions on how companies can maximize possibilities in the country, finding existing offers and creating new products to meet the demand of local gamblers.
The fourth debate will be on the sports segment and sports betting, during which executives will go beyond football and pass on data on other modalities that operators can provide to achieve success locally.
Thus, participants will be able to discover much more the profile of national bettors and how the improved horse racing, eSports and tennis offers can be used to increase the amount of bets.
Rasmus Sojmark, CEO and founder of SBC Digital Latinoamérica, said: “Latin America is a tremendously exciting region for the gaming and betting industry, offering a number of emerging opportunities for local and international operators as more countries recognize the benefits of establish regulated markets ”.