SuperDraft, Caesars Entertainment’s fantasy sports partner, was named as the first official daily fantasy partner of the BIG3 league, the three-on-three basketball competition.
Under the terms of the agreement, SuperDraft will become the presenting sponsor of the 2021 BIG3, which will be renamed the 2021 BIG3 SuperDraft. The season will be announced on July 10, 2021, at the Orleans Arena in Las Vegas, with 10 weeks of games. action-packed.
The partnership gives BIG3 the ability to offer daily fantasy contests for each game featuring SuperDraft’s friendly Multiplier Mode, as well as free bets on its free sports betting app.
The daily fantasy strategy segments will be integrated into each game broadcast and the Multiplier Mode will be displayed on each player’s statistical lines.
SuperDraft will also provide educational broadcast segments for Fantasy 101, as well as in-arena activations. For fans sitting on the courts, unique games will be available, while BIG3 players and coaches will also become brand ambassadors for SuperDraft in linear and digital media.
“It has been a long-term goal for us to introduce fantasy sports to BIG3. With a dynamic and fast-paced league we always seek to innovate the fan experience, so bringing SuperDraft was a key experience,” said the co-founders from BIG3, Ice Cube and Jeff Kwatinetz.
Chris Hannan, CEO of BIG3, added: “SuperDraft could not be more suitable for the BIG3 family. The platform brings an extra advantage to the daily fantasy game and our league recognizes this special factor. The wide variety of games and technological features distinguishes SuperDraft and its entrepreneurial spirit makes it fit perfectly into our league “.
The ideal partner for SuperDraft
Steve Wang, founder and CEO of SuperDraft, Inc., stated: “BIG3 is the ideal partner for our first sports league sponsorship and will continue to drive our growth through the summer months. We also wanted a partner that would allow us to work in a way unique and being actively involved in how we plan to engage and reward BIG3 fans. “
“We want BIG3 fans to want to be part of the action by playing in our fantasy sports app or making choices with our free sportsbook, we are excited to integrate our gaming experiences into the live stream and provide serious entertainment value for all of their fans “, concludes Wang.
