The American Flag Football League (AFFL), the United States flag football organization, and LSports, the world leader in delivering real-time sports data solutions, announced an exclusive data distribution partnership valued at $6 million.
The five-year agreement was announced by Dotan Lavar, CEO and Co-Founder of LSports, and AFFL CEO Jeffrey Lewis.
As AFFL Official Data Partner, LSports will have the exclusive rights to distribute official league data. The company will generate live statistics and odds for all AFFL games starting in the 2022 season.
The partnership follows AFFL’s recent announcements schedule, including its agreement with CBS Sports to broadcast games this summer, the launch of the league’s women’s division, and a commitment to pay equitably as both the men’s and women’s champions will win. a grand prize of $200,000 each.
AFFL offers the highest level of competitive flag football and has attracted some of the biggest names in the NFL in years past, including Michael Vick, Chad Ochocinco, Terrell Owens, Vince Young and Danny Wuerffel. The league features a 7-vs-7 format on a 100-yard field in a 60-minute game, with 15 minutes of play with a running clock.
A great expanding market
“We have long recognized the growth of the American market and we expect it to evolve a lot in the coming years. The agreement with AFFL definitely guarantees LSports a place there,” said Lazar. “This agreement places LSports alongside the few who have exclusive rights to official sports, highlighting our exclusive offerings. AFFL’s chances will be a great addition to our already vast offerings,” concluded Lazar.
“Partnering with LSports is an important step in raising awareness of AFFL and reinforcing our relevance in the core market,” said Lewis. “As sports betting continues to grow in the US, this will connect the AFFL with more fans, bringing them closer to our game and the growing popularity of flag football,” concluded Lewis.
Stephen Crystal, founder of SCCG Management, said of the announcement, “Bringing organizations like AFFL into partnership with LSports is an essential part of our overall effort to open up the US gaming market to LSports products and services.”
“We seek and establish value-added relationships in our US business development role for LSports that help us share LSports’ compelling growth story. The US sports betting industry is growing in these new American markets, and companies like LSports will continue to be part of this expansion.”
M Style Marketing, a leading sports and entertainment strategy company, played a key role in introducing and formalizing the partnership between organizations.
“With the growth of AFFL and the excitement about flag football, the partnership with LSports is the perfect combination to bring the property to a global fan base,” said Rob Striar, CEO of M Style.
About American Flag Football League (AFFL)
AFFL is the world’s leading Flag Football organization, offering professional men’s and women’s events, youth leagues and content around the fastest growing team sport in the United States.
It unites a worldwide community of players and fans around the flag’s shared values - inclusiveness, fun, positivity, competition and intensity.
About LSports
LSports is the world’s leading provider of real-time sports data, working with key customers in the sports betting industry since 2012. Dedicated to providing highly effective data analysis and control tools, its mission is to consistently deliver game-changing solutions for the sports betting industry.
LSports features unique API technology, state-of-the-art sportsbook management services, innovative betting encouragement services and 24/7 sports data feed.