Genius Sports has entered into an agreement with the Mid-American Conference (MAC), a college athletics organization, to receive a complete set of sports data and integrity services.
MAC, which comprises 12 member colleges competing in 24 sports, is part of the National Collegiate Athletic Association (NCAA) Division 1 Conference.
Genius Sports, already the NCAA’s exclusive sports data partner, has agreed to capture, manage and distribute MAC data across all competitions taking place throughout the year.
The partnership was forged with the intention of improving fan engagement, with Genius Sports helping to create immersive data overlays for those watching the events. MAC will be included as part of NCAA LiveStats, which is the official NCAA tool for managing your data.
The Doctor. Jon Steinbrecher, Commissioner of MAC, commented: “After significant discussion with our members, I am pleased that we have reached a partnership agreement with Genius Sports.”
“This partnership will allow us to exercise greater control over our statistics and provide greater oversight over events through the use of integrity services, and provide support and financial benefits to the Conference and its members,” added Jon.
Genius Sports will also provide a range of free games, live data platforms and dynamic tools to enhance the betting experience for viewers.
In addition, the data and technology provider will include its robust integrity program, helping MAC maintain the transparency and fairness of its events. Its technology is used in 150 countries, in 400 sports, and analyzes thousands of events each year to identify suspicious betting patterns and corruption.
Mark Locke, CEO of Genius Sports, said, “Recognizing our unique capabilities in data collection, tracking, personalized marketing and more, MAC has embraced our vision of providing college sports fans with immersive and highly engaging experiences.”
“Additionally, MAC has also selected Genius Sports, one of the most established sports integrity providers on the market, to help ensure that its competitions, teams and players are safe from the potential threats of betting-related corruption,” Locke concluded.
