Jada Gaming appoints Louis Gonzalez as Head of Sales and Commercial

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Jada Gaming, an expert in AI data and analytics, is stepping up its expansive growth strategy with the appointment of Louis Gonzalez as its Head of Sales and Commercial.

Gonzalez will be based in Marbella and will lead the company’s sales, business development and marketing activities. Jada’s strengths in real-time marketing, churn prediction, hyper-personalization and AI-powered segmentation quickly turned the business into an AI force within iGaming.

Louis Gonzalez, Head of Sales and Commercial at Jada Gaming commented: “I am delighted for the opportunity to join Jada Gaming as the business grows exponentially. I will be able to help operations increase turnover and optimize marketing costs .Highly accurate reporting and analysis will also play a key role in the paper.”

The company most recently announced a partnership with FinnPlay, adding more to its growing range of partners, which already includes Betmotion and LVBet.


Alberto Alfieri, Co-Founder of Jada Gaming, says, “Louis’ impressive iGaming experience will be an invaluable addition to the business as we build on our initial momentum.”

“Jada has an extremely healthy commercial pipeline and Louis will play an integral role in meeting our ambitious growth targets,” added Alfieri.

About Jada Gaming

Jada Gaming uses AI to handle responsible gaming as well as to improve the user experience at online casinos and sportsbooks around the world; the brand has become a great reference when it comes to AI. Jada Brain is the company’s artificial intelligence solution for optimizing the marketing of iGaming operators.

Jada Brain can be fully integrated with any CRM tool and predictive analytics enables real-time optimized business management with accuracy and transparency.