Playmaker Capital will promote its brands at the Brazilian Formula 1 Grand Prix, which will take place between the 11th and 13th of November.
The three-day event in Brazil is expected to draw large crowds, continuing last year’s impressive performance, which followed a cancellation in 2020 due to Covid-19.
Based on this, Playmaker relies on the Grand Prix to offer considerable exposure for its brands, including the football-focused Bolavip website; which, according to him, proved to be popular with Brazilian fans of the sport.
Playmaker has, in recent months, devoted its attention to Latin America, and in particular to Brazil. The company recently acquired Futmarketing, a media and digital marketing group based in Brazil.
Other Latin American-focused brands owned and operated by Playmaker include: Somos Fanáticos, SuperPoker and Antenados no Futebol.
With Brazil all but ready to have regulated sports betting up and running later this year, Playmaker is looking to win its share of what is likely to be a lucrative market.
“From Fittipaldi to Senna, Brazil has a very rich history in F1 and we are incredibly excited to be a part of the 2022 Sao Paulo GP, one of the biggest sporting events in Brazil, a key market for Playmaker and Futbol Sites,” Jordan said. Gnat, CEO of Playmaker.
“Brazilians are among the most passionate about sport in the world and the country is one of our biggest markets. Being part of this marquee event just before the World Cup will provide an incredible boost for our company in what will be a true second half of 2022 , packed with events”.
“With the regulation of sports betting scheduled for the 4th quarter of 2022, our company is ready for sustained growth in Brazil”, concluded Gnat.