Genius Sports has partnered with Club Necaxa – a major Mexican football team – on a data tracking and video technology deal, a first for the company in Latin America.
Through its Spectrum division, Genius Sports will use tracking technology to provide the club with data-based player analysis.
Through its Spectrum division, Genius Sports will use tracking technology to provide the club with data-based player analysis.
“Genius Sports is a company that Necaxa is proud to partner with,” said Sam Porter, co-owner and co-director of Club Necaxa.
“We believe that Genius Sports will greatly improve the product and experience we provide our fans on and off the field in new and exciting ways.”
“Spectrum’s technology will also give us a greater ability to analyze the health and performance of our players, which is of the utmost importance to our club,” concluded Porter.
Club Necaxa competes in Liga MX, the top flight of Mexican football, and named Genius its official data and integrity partner in November 2020.
Under the new agreement, Genius Sports and Necaxa will create live video streams, providing Liga MX fans with data-driven visualizations and animations.
Fernando Martinez, Head of Latin America Commercial at Genius Sports, said: “Necaxa is rapidly positioning itself as one of the most innovative and dynamic clubs in Latin American sport.”
“We are thrilled to provide them with our world-class video tracking and augmentation tools, setting a new level for Liga MX fan experiences and enabling a new level of analysis before, during and after every home game” , concluded Martinez.
