SCCG Management partners with Vegas Kings to develop brands, apps and games

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SCCG Management partners with Vegas Kings to develop brands, apps and games

Stephen Crystal, Founder and CEO of SCCG Management, announced a partnership with Vegas Kings, the leading esports and iGaming design and development agency focused on operators, affiliates and software providers.

Ashley Adir, CEO of Vegas Kings commented on the deal: “I’ve known and respected Steve Crystal and his company for many years, and I’ve been looking for the right opportunity to work with him in the US, and the time has come! Our teams are excited to explore the full potential of this partnership.”

Vegas Kings offers operators a one-stop shop that can reach their players through technology, including:

  • Brand development;
  • Custom front-end user interface, website design and development;
  • Native application development for Android and iOS;
  • Content management systems;
  • Game production, including math development for custom slots or instant win games;
  • Customer Relationship Management;
  • SEM, SEO and PPC;
  • Design and Development of Social Content;
  • Banner with creative design;
  • Creative design for mail merge and landing page.

Vegas Kings was founded in 1988. Bringing its international experience with operators and software providers in the UK, Europe, Asia and Africa, the company has proven its worth in the North American market. The group’s US customers include Playstar, Resorts Casino, Mohegan Sun, Bet Rivers / Sugarhouse, Tipico US, Golden Nugget, Pointsbet and Greentube.


Stephen Crystal also officially spoke about the new cooperation: “With a winning combination of proven results for its partners, international and US experience, you can be sure that Vegas Kings is a sure bet for sports betting and iGaming operators. We look forward to our teams continuing to add value to our partners.”

About SCCG Management

SCCG specializes in sports betting and data, developing global brands, representations before government agencies for complex regulatory matters, intellectual property and strategic business development in the international land-based casino, online gambling, eSports and entertainment markets.