Bookmakers became even more famous during the World Cup, but this market also offers space for weather forecasts, reality shows and even entertainment awards. Brazilian TV is also not left out, and it is possible to bet on Big Brother Brasil (BBB) and A Fazenda.
Journalist Fernando Valverde, 31, started betting during BBB 21. to Manu Gavassi. I ended up getting involved with the program and, when there was the following, from Juliette, I saw that the site I was betting on had also opened bets on ‘BBB’”, he told the O Tempo portal.
At the time, the journalist bet around BRL 2,000 on participant Juliette, with a return of BRL 9,000 when the victory was confirmed. “With Arthur (Aguiar, winner of the last edition of the reality show) it was the same thing. I already had this expertise from the first one and I combined it with the observation of movement on social networks and the fans”, he explained.
Accompanying the attraction was also essential for the bets to pay off. The growing popularity of Arthur Aguiar on BBB 22 ended up making him decide to bet on the participant, who won the award in the last edition.
Betting on entertainment attractions
Valverde gives some suggestions for anyone thinking of entering the betting market through the television segment. “They (social networks) are a thermometer for the fans. The fandoms also make a big difference, especially with this cabin and popcorn story. In the ‘BBB 20’, for example, the fans of Manu Gavassi and Rafa Kalimann were preponderant for the elimination of Babu and Prior. At ‘BBB 21’, Juliette’s fandom was formed in a resounding way”, he explained.
The journalist also highlighted some differences between betting on entertainment and sporting events. “The bets end up being more advantageous and comfortable, because the results are much less volatile. In football, for example, things can change in seconds”.
“When you lose one or two in a row, you can start to get anxious, worried that you need to catch up. That’s why it’s good to have a lot of mental control and prepare yourself psychologically for losses. Betting is not a sure investment. You can win or leave zero”, he added.
Brazilian betting market
The national betting sector is booming and should reach R$ 12 billion in 2023. The upward trend is global, since it is estimated that the world industry exceeds US$ 63 billion.
Specialist in online betting, journalist Caio Bitencourt pointed out that the success of this market can be justified, above all, by the players’ belief in their intuitions. “Of course, there is also the dream that these predictions can be capitalized and that people can win with it”, he explained.
