Provider Gaming Innovation Group (GiG) has extended its partnership with operator Bet365 for its automated affiliate marketing compliance tool ‘GiG Comply’.
GiG Comply works as an automated marketing compliance solution that checks web pages for content including links, regulatory requirements in multiple jurisdictions and iGaming red words.
The company’s feature works by using its rules engine to analyze affiliate campaigns in real-time, while providing operators with promotional content to use in campaigns. Helping to ensure that operators remain compliant, GiG Comply allows operators to set their own criteria, which can be tailored to cover any specific market requirements.
Jonas Warrer, CMO of GiG Media, said: “Extending our partnership with bet365, one of the leading names in the industry, is a valuable indication of the trust we provide our partners in the affiliate market and the strength of the team we have at GiG Media. “.
A spokesperson for bet365 commented: “We look forward to continuing our partnership with GiG Comply. Their automated compliance solution is a valuable tool in keeping an affiliate program globally compliant.”
Recently, GiG acquired AskGamblers from Catena Media for €45 million (US$47.9 million) and GiG’s sports betting offering was also launched in Latvia. The company also reported a 49% increase in revenue in its Q1 2023 results, representing a strong start to 2023 for the supplier company.
About Bet365
Bet365 Group Ltd is a UK based betting company. Currently, the operator is one of the main online betting brands on the planet and is present in more than 200 countries. The group offers sports betting, poker, casino, games and bingo, as well as video streams related to sporting events.