Youtube confirmed that it will continue to show Campeonato Paulista matches next year. However, the platform chose to enter into a partnership with CazéTV, channel of Brazilian streamer and journalist Casimiro Miguel.
In total, CazéTV will show 16 games from the next edition of the São Paulo men’s soccer competition, 14 of which will be exclusive.
“From the group stage to the semifinals, passing through two great classics, everything will be broadcast exclusively on YouTube”, explained Eduardo Brandini, head of partnerships for Sports at YouTube.
“The finals, which will be played on a home and away basis, will be co-distributed”, added Brandini.
The executive vice-president of Communication and Marketing of the Paulista Football Federation (FPF), Bernardo Itri gave more details of the operation. “The broadcast of Paulistão 2024 on CazéTV is another step we take towards connecting with fans in a new way”.
“In the first two years of the partnership with YouTube, we have grown a lot and, next season, we will be able to reach an even greater level of engagement and audience, ensuring greater visibility for the competition, clubs and sponsors of the championship”.
For Paulistão 2024, in addition to the presence of Casimiro himself, CazéTV must have other content creators linked to São Paulo football in the broadcasts.
In addition to YouTube with CazéTV, Paulistão also has rights commercialized with Record on open TV and with Warner Bros. Discovery, owner of TNT and HBO Max, on cable TV.
Sobre a CazéTV
CazéTV broadcast all the games of the Women’s World Cup, won by Spain, with wide repercussions. At the World Cup, the channel reached the impressive mark of 1 billion views.
Since its launch less than a year ago, CazéTV has already shown games from the Qatar World Cup, Brasileirão, Campeonato Carioca, Women’s Champions League, U-20 World Cup, in addition to the new edition of the Bundesliga and will show the Pan-American Games. Americans of 2023.