A unique opportunity arises for passionate Brazilian fans, as Flamengo, Palmeiras, São Paulo and five other of the country’s biggest clubs team up with Chiliz, the pioneer of Fan Tokens and the Socios.com platform, to launch a special series of digital collectibles .
Entitled “Proof-of-Passion“, this innovative project connects the tradition of collecting football items with the digital world, especially captivating generation Z.
Additionally, fans will have the chance to win exclusive rewards and exciting experiences, all while showing their support for their favorite teams.
Starting next week, fans will be able to participate in this exciting journey, securing digital collectibles before each round of the Brazilian Championship through the campaign’s official website.
Clubs participating in the Chiliz project
Redemption codes will be published 24 hours before each game on the profiles of Socios.com Brasil and the participating clubs, which include Atlético-MG, Bahia, Flamengo, Fluminense, Palmeiras, Internacional, São Paulo and Vasco da Gama.
Distribution will be free and accessible to all interested parties, although participation in prize competitions will require possession of the club’s official Fan Tokens and an active wallet on the Socios.com app.
Each round will bring a new digital collectible for each team, available free of charge to fans who redeem theirs before the game.
And for true aficionados who collect all 38 collectibles from the numbered series throughout the season, there will be a 39th shiny collectible from each club, a rarity reserved for only the most dedicated.
After redemption, fans will be able to store their digital collectibles on the Socios.com app or in their preferred digital wallet.
In addition to providing fun and entertainment, the campaign also aims to reward the most engaged fans with authentic memorabilia used in games, such as shirts, cleats and balls.
Inspired by common terms in the crypto universe, the campaign name highlights the integration between the world of football and blockchain technology, providing a transparent and exciting way for fans to engage with their teams.
New generation of fans
Bruno Pessoa, Country Manager of Chiliz and Socios.com in Brazil, said: “The “Proof-of-Passion” campaign is an example of how web3 technology can revolutionize fans’ interaction with their favorite teams.
Football fans have always enjoyed collecting items from their favorite team, but it has always been very difficult for clubs to measure this engagement. Furthermore, there is a growing need to keep up with the new generation of fans, delivering more diverse, global and scalable experiences as Gen Z demands.
With Chiliz collectibles, we will digitize this centuries-old collecting practice, innovating and updating, taking it to the blockchain environment, where information is public and transparent.
This way, we will be able to discover, for example, which fans are most digitally engaged, strengthen the relationship with this fan and reward them for their loyalty. In other words, the fan’s passion actually becomes visible, measurable in real time and eternal thanks to the Chiliz blockchain”, he stated.
Fan Tokens, created by Chiliz in 2019, continue to offer access to a variety of exclusive benefits, from player meet-and-greets to VIP tickets.
About Chiliz
Chiliz, a platform for sports brands, uses the Chiliz Chain, a blockchain for sports and entertainment, with a diverse ecosystem.
Additionally, Socios.com, its flagship product, attracts a global community of more than two million users. Thus, becoming the largest web3 product aimed at consumers.
The company has partnerships with several brands, including global sports giants such as Barcelona, Paris Saint-Germain, Manchester City, Flamengo, Corinthians, Juventus, Napoli, Inter Milan, Milan, Arsenal, Roma and major Formula 1 teams.
