Adsterra Popunder ads are a form of digital advertising that appear in a new browser window, behind the active window. They are widely used by advertisers to attract users’ attention without interrupting their browsing in such an intrusive way as traditional pop-ups.
These ads are generally triggered when the user performs some action on the website, such as a click, for example. Because they are a direct way to convey your message, Popunders generate more qualified traffic. Users are taken directly to the ads page from a publisher’s website.
How to use Popunder ads in iGaming advertising
Popunders allow you to immediately display a landing page with your offer to users, driving all traffic directly to this page, without creative interruptions along the way.
For advertisers in the iGaming sector, whether you are a brand, agency or affiliate, the recommendation is to direct users to a well-structured landing page. This will serve as a filter for uninterested users and increase target audience engagement, improving conversion rates.
This ad format is highly effective in the iGaming vertical, allowing advertisers to use their creativity to develop interactive landing pages that spark immediate desire in visitors. If you’re responsible for creating landing pages on your team, we have some promising ideas to share.
Popunder Ads for iGaming: What to include on your landing page?
Should you opt for a landing page or drive traffic directly to the registration form? According to the experience of Adsterra account managers, who have already launched thousands of campaigns, using a landing page or prelander is a crucial strategy.
Adsterra’s Partner Care program offers a dedicated account manager to assist with all your iGaming campaign needs, from advanced configurations to top creative suggestions. Become an Adsterra partner by clicking here.
We won’t delve into the structure of a landing page and its main elements, but it’s important that your offer is highly specific and includes a unique proposition:
- Bonus from an online casino (acceptable, but there is room for improvement on this page);
- Online casino bonus + event details + customization (considerably a better page);
- Online casino bonus + event details + customization + prediction of main results (excellent page!).
Other essential components for a landing page include:
- Licenses: Make sure to present all licenses and certifications to ensure the legitimacy of the online gaming platform;
- Contacts: Players will be more willing to deposit if they know that their questions will be promptly answered;
- Testimonials: Real stories have more impact than simple statements;
- Exit triggers: Pop-ups or notifications that appear when a user is about to leave the page without registering.
Daily iGaming popunder traffic volume on Adsterra
Let’s share some data on Popunder iGaming traffic volume on Adsterra, covering the main geographic regions of the world:
- North America: more than 67 million;
- South America: more than 98 million;
- Europe: more than 180 million;
- Africa: more than 52 million;
- Middle East: more than 57 million;
- Asia: more than 316 million.
Top GEOs for iGaming traffic via Popunder
What are the key regions for iGaming ads? Here are the ones that have maintained the highest return on investment (ROI) for more than a year. Each region is accompanied by its two-letter code, making it easier to select in your advertiser account:
- United States (US);
- Germany (DE);
- Brazil (BR);
- Mexico (MX);
- Italy (IT);
- Romania (RO);
- Philippines (PH);
- United Kingdom (GB);
- France (FR);
- Spain (ES);
- Norway (NO);
- Belgium (BE);
- Hungary (HU);
- Argentina (AR);
- Peru (PE);
- Colombia (CO);
- Vietnam (VN);
- Thailand (TH).
Some of these regions are not considered tier 1 countries. Some are classified as tier 2 and tier 3, offering the opportunity to acquire traffic at lower costs.
However, it’s important to remember that during important events, bids may increase due to intense competition, even at levels 2 and 3.
Adsterra: Your iGaming Advertising Network
Adsterra stands out as an excellent advertising network for iGaming advertisers, offering exclusive partner service and specialized guidance for campaign optimization, through the Partner Care program.
With more than 35 thousand direct Publishers from all over the world, traffic quality is guaranteed, while advanced tools, such as Smart CPM and CPA Goal, allow automation of bidding strategies and conversion optimization.
Follow the Adsterra channel on WhatsApp and the network’s Instagram in Brazil to find out more and access exclusive content from experts, rich downloadable materials and exclusive promotions.