Fast Track, a player engagement platform built specifically for the iGaming industry, is pleased to announce its latest partnership with 4Play, a dynamic and innovative gaming operator known for its exceptional casino and sports betting player experiences.
Launched in 2023, 4Play quickly gained recognition in the sector, mainly targeting the growing Brazilian market. Committed to offering unparalleled entertainment, 4Play offers its players a seamless experience in Portuguese, featuring popular gaming options such as casino and sports betting.
4Play’s decision to integrate Fast Track’s CRM is part of its strategic initiative to strengthen player retention and simplify operations through advanced automation. Fast Track’s robust platform will enable 4Play to automate complex player journeys, ensuring each interaction is personalized and timely.
“We are excited to partner with Fast Track to elevate our player engagement strategies,” said Mateus Ihering, Chief Operating Officer at 4Play.
“Their innovative approach to CRM and commitment to creating individualized player experiences align perfectly with our vision at 4Play. We look forward to leveraging Fast Track’s platform to improve player retention and operational efficiency.”
Fast Track’s CRM platform, recognized for its real-time data capabilities and comprehensive suite of automation, will help 4Play achieve its business objectives.
By automating communications with players and optimizing the registration process, 4Play aims to significantly increase the number of depositors while maintaining a high level of engagement among its 148,000 monthly active users.
Simon Lidzén, Co-Founder and CEO of Fast Track, commented: “We are delighted to welcome 4Play to the Fast Track family. Their innovative spirit and dedication to delivering world-class player experiences make them an ideal partner.
Together, we will set new standards for player engagement and retention, ensuring 4Play continues to thrive in the competitive iGaming landscape.”
About 4Play
4Play is a leading iGaming operator offering a wide range of casino and sports betting options. Focusing on the Brazilian market, the company offers an exceptional player experience through its state-of-the-art platform, multilingual support and dedication to innovation.
With a rapidly growing user base, 4Play is poised to become one of the leading companies in the global iGaming industry.
About Fast Track:
Fast Track offers the only player engagement platform created specifically for iGaming. Tackling key operator scalability challenges in a highly regulated landscape, Fast Track is on a mission to digitize the industry and provide the first machine learning engagement platform.
With offices in Malta, Sweden, Spain and the United States, the company supports more than 100 operators around the world, helping them achieve operational excellence and sustainable growth.
