15 years ago, on July 21st, SOFTSWISS, one of the main iGaming software providers, began its journey in the sector. So, in celebration of its anniversary, this is the perfect time to reflect on the SOFTSWISS advances that have revolutionized iGaming.
Introducing encryption into gaming
In 2013, the visionaries at SOFTSWISS were the first to harness the potential of digital currencies, paving the way for their integration into the iGaming sector.
Recent research claims that crypto payments represent a long-term trend that profoundly influences the dynamics of online gaming. In other words, in the first quarter of 2014, the sum of bets on cryptocurrencies showed growth of more than 20% compared to the previous year.
Collecting the richest game portfolio
For almost nine years, SOFTSWISS has been bringing together the largest portfolio of games in the industry. Recently, SOFTSWISS Game Aggregator surpassed 23,500 games from more than 270 distinct providers. Offering unique player engagement tools, SOFTSWISS Game Aggregator powers over a thousand iGaming brands.
Raising the level of service
SOFTSWISS has built a comprehensive ecosystem of products that allows operators to create an iGaming business of any scale from scratch. The unique combination of technological innovations and exceptional services has enabled SOFTSWISS to gain proven recognition from customers.
According to researchers at the world’s leading marketing agency Kantar, SOFTSWISS achieved a 93% customer satisfaction rate for its Game Aggregator and a 91% satisfaction score for Affilka by SOFTSWISS.
SOFTSWISS and industry-leading expertise
SOFTSWISS‘ deep experience has allowed it to become an industry pioneer in conducting comprehensive research across multiple iGaming verticals. So over the past three years, more than 20 industry reports have been published, each of which has sparked increasing interest. The 2024 iGaming Trends Report has become the most sought after with over 3,000 downloads.
In 2024, SOFTSWISS appointed Rubens Barrichello as Non-Executive Director in Latin America. Valuable information from another highly competitive field, business tips and advice on Brazilian business culture are now available to all interested parties in iGaming.
Revolutionizing iGaming Marketing
SOFTSWISS ran the vibrant ‘Bringing the Heat’ and ‘Grab Success’ marketing campaigns in 2022 and 2023. Held in Malta, they made a lasting impact on the discerning iGaming audience and allowed SOFTSWISS to win the “Marketing Campaign” award B2B” at the esteemed EGR M&I Awards twice in a row.
Developing player well-being
SOFTSWISS’ innovative advancements have led to the creation of an automated risk scoring tool. Therefore, the instrument detects suspicious player activities, setting a new standard for player well-being. The innovation was awarded at the SiGMA Africa Awards in the Responsible Gaming category.
SOFTSWISS and the promotion of social responsibility
Over the last three years, SOFTSWISS has invested millions of euros in charitable initiatives. So, in 2024, in response to the most devastating flood in Brazil’s history, SOFTSWISS launched a multi-phase charitable project.
The company provided immediate aid to those affected and organized long-term support for the region’s recovery. Additionally, SOFTSWISS initiated an exclusive campaign inviting industry participants to participate in the effort, which received widespread support from the iGaming media.
“These significant evolutionary changes are a credit to the talented experts at SOFTSWISS. Personally, I am immensely proud to have formed an exceptional team,” said SOFTSWISS founder Ivan Montik.
“But, despite having no prior experience in the iGaming sector, their knowledge, innovative approaches and creative thinking have made them highly sought after by our competitors. We have the most cohesive and ethically solid team in the sector”, he concluded.
