Sportradar today announced the integration of live sports data and betting content into video ads through its paid social marketing service.
This industry-first solution opens up new opportunities within paid social advertising, delivering more relevant ads, at speed and at scale, enabling greater engagement, greater campaign efficiency and value for sports betting and iGaming customers.
Sportradar creates personalized video ads
As the consumption of short-form video content grows, social platforms are prioritizing video advertising to better engage customers.
So, to meet this opportunity, Sportradar‘s AI-driven marketing technology creates and delivers personalized video ads for social media.
They are updated in real time to reflect betting market movements, including live odds. This also occurs for casino games and jackpot value as it helps with customer retention and increases revenue.
This new feature is initially available on Meta’s social media platforms, including Instagram and Facebook.
Live information for greater bettor retention
Niki Beier, senior vice president of marketing services at Sportradar, said: “Our paid social media clients have already seen fantastic results using static creative ads with our real-time data.
“But now, by integrating real-time changes in betting odds with Sportradar’s 23 years of historical data, we are maximizing the potential of paid social media ads and historical data.”
“We are also maximizing the potential of social media as a performance marketing channel for casino and sportsbook operators. We deliver more relevant, engaging and better performing video ads.”
Therefore, Sportradar adheres to the highest standards of socially responsible advertising in its advertising service. All campaigns comply with necessary regulations. Additionally, the ad platform has the ability to target all ads to target only social media users
Therefore, Sportradar encourages all of its clients to remove individuals identified as “at risk” from their paid social activities and digital advertising.
