SOFTSWISS, a global leader in iGaming technology with over 15 years of experience, introduces the Retail Betting Solution, made possible by the acquisition of a majority stake in Turfsport, a leading South African software provider.
The solution supports various betting activities. Additionally, it includes sports betting, horse racing, lotteries and casino games, enabling operators to quickly and legally set up offline gaming businesses.
Market Insights
The launch of the SOFTSWISS Retail Betting Solution coincides with the recovery of the global sports betting and lottery market. The in-person gaming industry, which faced major challenges during the pandemic, has started to recover.
Over the past five years, industry revenue has suffered a decline, reaching an estimated value of 219 billion euros in 2024.
However, with demand rising again, the industry is showing signs of recovery, experiencing 0.4% growth this year. Profit margins are also improving, jumping to 14.1%, indicating a strong recovery.
Max Trafimovich, CCO at SOFTSWISS, comments: “The Retail Betting Solution reflects our strong dedication to innovation and industry leadership.
After acquiring a majority stake in Turfsport, we carried out a full audit of the solution to ensure it will not only continue to thrive in South Africa, but will also have a significant impact beyond the country.
This is not just another sports betting solution – it is a comprehensive platform that enhances the entire gaming experience, from lotteries to the most popular casino games, keeping pace with market trends and player expectations.”
Advanced features of the SOFTSWISS betting solution
Leveraging its partnership with Turfsport, a leading South African software provider, SOFTSWISS has integrated advanced functionality into the Retail Betting Solution. In this way, the company was able to meet the constantly evolving needs of operators.
Furthermore, in continuing its commitment to creating a complete iGaming ecosystem, the software provider has seamlessly integrated retail and online platforms. This allows players to easily manage their accounts across different channels.
Finally, another advanced functionality worth highlighting is real-time risk monitoring. With this tool, operators also receive personalized reports, which provide critical insights for more informed decision making.
Additionally, the platform supports multiple configurations to accommodate different store configurations. Comprehensive cash management with daily profit tracking and pre-game and live event feeds from multiple providers are other features worth highlighting.
Various betting options for greater player engagement
The SOFTSWISS Retail Betting Solution is designed to meet a wide range of player preferences by offering a variety of betting options.
Players can enjoy an extensive selection of casino games at dedicated kiosks within betting shops. These kiosks feature RNG-based and live games from prominent providers such as Betgames, Evolution, Ezugi, Habanero, Nolimit City, Pragmatic Play, Spribe, and Spinmatic.
The platform also supports various bets on sports and social events, including horse racing, with industry-leading sources providing comprehensive data on events and odds.
Furthermore, the recently launched SOFTSWISS Lotto Software allows betting on the results of more than 300 international lotteries. The group offers operators the flexibility to create customized lottery events for unique betting experiences.
SOFTSWISS announced its participation in the SBC Summit Lisboa, which will take place from September 24th to 26th. At stand B-160, company representatives will present the recently launched SOFTSWISS Lotto Software and Retail Betting Solution to all participants.
About SOFTSWISS
SOFTSWISS is an international technology company that provides software solutions for iGaming project management.
The team of experts, which numbers more than 2,000 employees, is based in Malta, Poland and Georgia. SOFTSWISS holds multiple game licenses and provides complete software solutions for iGaming.
The company has a vast portfolio of products. The list includes the Casino Platform and Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator.
In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimized online casino solution.
