The iGaming market in Brazil is on the rise, offering great opportunities for advertisers who want to expand their campaigns. PropellerAds, one of the main advertising platforms recently arrived in Brazil, played a crucial role in the success of one of its largest Brazilian advertisers, which managed to reach 100 thousand registrations and more than 10 thousand FTDs (First Time Deposits).
In this article, we will show you how PropellerAds solutions helped this advertiser achieve their goals and share valuable tips for those who want to achieve these results.
Campaign information:
- GEO: Brazil
- Ad formats: Pop-under, Classic Push and In-Page Push
- Traffic Source: PropellerAds
- Conversion model: Website registration ($4), FTD ($40)
- Campaign period: February to April 2024
- Pricing models: CPA Goal, SmartCPM and CPM
- Tracking Tool: PropellerAds Internal System
The challenge
The advertiser entered into a partnership with PropellerAds seeking to achieve CPL (Cost per Lead) and CPA (Cost per Acquisition) targets for registrations and initial deposits (FTDs). With a focus on maximizing your ROI, the PropellerAds team helped develop, test, and scale more than 50 campaigns over several months.
Strategy and execution
The campaign started with the Pop-under format, widely used in the iGaming sector due to its interactivity and wide reach. During the testing phase, our partner’s team worked on optimizing the ad display zones, identifying the most effective ones for the Brazilian audience.
Based on the positive results, other formats, such as In-Page Push and Classic Push, were also implemented, resulting in a significantly lower CPA and a higher volume of conversions.
Results in numbers
The campaign showed impressive progress month after month:
| Month | Impressions | Clicks | Conversions | Tax | CPA |
| Feb 2024 | 21.585.691 | 135.594 | 7549 | $38.191 | $5,05 |
| Mar 2024 | 62.872.249 | 734.707 | 24823 | $100.437 | $4,04 |
| April 2024 | 94.417.897 | 990.746 | 34315 | $125.086 | $3,6 |
The initial testing phase involved an investment of $40,000, but after optimizing the zones and continued success, the budget was increased to $50,000, and later to more than $70,000, as KPIs were achieved.
> Read the full case study
Lessons and tips for advertisers
- Pop-under as a starting point: The Pop-under format has proven to be effective in terms of reach, making it a great initial choice for iGaming campaigns.
- Interactive creatives: Using ads that engage the user, such as interactive roulette wheels or simple forms, significantly increases the chances of conversion.
- Targeting by location and time: When segmenting your campaigns, consider differences in performance by region and time. Some specific areas and times may yield better results.
- Variety of formats and pricing models: Although Pop-under is the most popular format for iGaming, Push and In-Page Push have also proven to be very effective. Explore different pricing models like CPA Goal and SmartCPM to maximize your returns.
Contact the PropellerAds team to boost your iGaming campaigns. With a combination of interactive ad formats, smart targeting and continuous optimization, we were able to turn campaigns into success stories with impressive ROIs!