Amid the frenzy of football-focused iGaming campaigns, many advertisers miss out on lucrative opportunities in other sports. MMA and boxing, for example, have an engaged audience ready to convert. A single high-profile fight can generate millions of views on pay-per-view and data shows that fans of these disciplines are already familiar with sports betting.
PropellerAds, one of the largest newcomer digital media platforms in Brazil, offers robust and effective solutions to help advertisers capture this specific audience.
If you want to expand your iGaming campaigns into MMA and boxing, this article is for you!
Why are MMA and boxing important for iGaming?
Here are some numbers that demonstrate the potential of these modalities:
- Boxing is the fourth most popular sport in the United States and second in Mexico.
- MMA is the third most watched sport in Brazil and attracts millions of fans in the USA.
These sports generate impressive traffic spikes during major events. For example, in April 2023, the fight between Gervonta Davis and Ryan Garcia generated a 12% increase in ad impressions on the day of the fight. For iGaming advertisers, this means an opportunity to capture an engaged audience ready to convert (bet).
Who are the fans of MMA and boxing?
Based on the analysis, the typical profile of an MMA and boxing fan is made up of men between the ages of 18 and 45, who enjoy contact sports and are familiar with sports betting. These fans are highly responsive to interactive ads, which gives your campaigns a high chance of success.
Setting up iGaming campaigns with PropellerAds
PropellerAds makes it easy to set up MMA and boxing campaigns, offering a variety of ad formats and tools to maximize your performance. Here are some tips on how to structure your campaigns:
1. Follow major events
PropellerAds offers a sporting events calendar that helps advertisers plan their campaigns around big fights. This is critical as these events attract large volumes of traffic.
2. Choose the best GEOs and ad formats
Our data shows that iGaming campaigns see a significant increase in countries like Brazil, the United States and the United Kingdom during major fights. Furthermore, the Onclick (Pop-under) format has been the most efficient, but formats such as Push notifications and Interstitials have also shown considerable results.
3. Use effective creative
While you can’t use images of real fighters or official logos, you can use interactive creative with questions like “Who will win this fight?” or “Who will be knocked out?” These ads capture attention and encourage engagement from the target audience.
Why choose PropellerAds?
With PropellerAds, you have access to a complete platform to run your iGaming campaigns focused on MMA and boxing:
- Advanced targeting technology to reach the most relevant audiences.
- Multiple ad formats to maximize campaign effectiveness.
- Detailed reports that allow you to optimize in real time.
The company’s sales and support team offers personalized assistance, ensuring your campaigns achieve the desired results.
Join PropellerAds today and discover how they can boost your iGaming campaigns!
