In the world of digital marketing, many people believe that the quality of traffic only concerns the quantity of visitors that a website receives. However, the real quality comes down to performance: how active these users are and whether they convert.
Today, PropellerAds will explain how social traffic can take your performance metrics to the next level. Let’s explore ways to add social traffic to your strategy and best practices for getting the most out of this new feature.
What is social traffic?
Social traffic, as the name suggests, is a type of traffic that originates from social media. In the case of PropellerAds, it is targeted through Onclick/Pop-under, allowing you to reach ad zones with traffic coming from popular networks such as Facebook and Instagram.
This type of traffic offers several advantages, such as:
- Real and engaged users: Without the restrictions that social networks themselves impose on advertising campaigns in certain niches.
- Up to 2.8x higher conversion rates compared to traditional Popunder traffic.
- Faster and more effective results: with highly engaged audiences, ready to interact with your content.
Why does social traffic work so well?
The effectiveness of social traffic comes from the very nature of social networks. Users follow pages focused on their personal interests and interact with content that really interests them. This feature allows you to reach audiences that are much more qualified and likely to convert.
Standout verticals for social traffic
PropellerAds tests indicate that some verticals stand out when associated with Social Traffic:
- Utilities/VPNs: Exceptional results, mainly due to high demand for mobile services.
- iGaming: Increase in user retention and brand loyalty, due to natural audience engagement.
- Sweepstakes and Nutra: Exceptional performance when compared to traditional Pop-under traffic.
- E-commerce: Promising, depending on the type of product promoted.
Best GEOs for Social Traffic
In the last 30 days, the countries with the highest volume of social traffic were:
- United States: 8,383,442 impressions
- Indonesia: 6,861,963 impressions
- Brazil: 2,880,984 impressions
LATAM demonstrated excellent performance for iGaming offerings, while utilities excelled in Tier-1 GEOs.
How to achieve the best results?
To improve your results with social traffic campaigns on PropellerAds, consider the following tips:
- Use the CPA bidding model to test campaigns.
- Focus on mobile devices.
- Adjust your bids to compete for more traffic given high competition and limited availability.
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PropellerAds is constantly testing new verticals and discovering profitable combinations to optimize its partners’ results.
Get in touch with PropellerAds and discover how Social Traffic can greatly improve the performance of your campaigns.