If you are an iGaming traffic manager, or a media buyer for an operation, looking to generate more qualified traffic for your offers, you need to check out this case study. You will see how to unite the iGaming universe with the powerful interstitial advertising format, which is quickly gaining prominence on Adsterra.
We’ll share all the secrets behind a successful campaign and show how strategically using interstitial ads can generate surprising results.
Ready to find out what it takes to start your own campaign with Interstitials in the iGaming vertical? Let’s go!
Knowing the Product and Campaign Details
Before anything else, it is essential to understand the context and specifications of the product promoted in this Adsterra campaign:
- Product: BABU88, a complete service for sporting events and online games, with an app available for Android and iOS.
- Location (GEO): Bangladesh
- Goal (KPI): Registration with credit or debit card
- Landing Page: Pre-lander
With this information in hand, the next step was to configure the parameters to create a focused and effective campaign.
Structuring the Interstitial Ad Campaign
At Adsterra, you have a wide range of possibilities at your disposal to define campaigns with high precision. The traffic manager opted for an Interstitial campaign model with the following characteristics:
- Pricing Model: CPA
- Country: Bangladesh
- Price per Share: $1.80
- Device: Mobile
- Traffic: All
- Operating System: Android
Visual Elements and Interactivity
To attract a qualified audience, Interstitial banners were created that simulate the landing page design (pre-lander), promoting a continuous and high-quality visual experience.
This aesthetic alignment keeps the user engaged and creates a smooth transition to the landing page.
Another important point was the use of Adsterra’s Social Bar builder, which allows you to create interactive creatives similar to pre-lander, encouraging the user to interact and proceed to the final stage.
This visual consistency reinforces user trust and improves engagement.
Tips for Launching Effective Interstitial Ads
To ensure your campaign reaches the right audience, follow these best practices:
- Segment by Operating System: Create specific campaigns for each operating system, such as iOS and Android. This helps tailor creatives to the audience and generates more accurate data for each segment.
- Use Local Language: If your pre-lander or creatives contain local language text, include this targeting to target your ad to your ideal audience.
- Visual Consistency: Maintain the same visual line between the banners and the landing page. This detail increases reliability and motivates the user to perform quality actions.
Interstitial ads are now part of Adsterra’s Social Bar unit, and you can try them out by clicking here to take advantage of this trend that is revolutionizing the market.
Daily Monitoring: The Key to Success
During launch, analyzing campaign results daily is crucial to identify the best traffic sources and exclude those that do not generate good results.
In this case, some sources showed low performance, such as Android 7.1.1 and UCBrowser for Android 13.6.
Weekly Results
With a total investment of $1110, the campaign generated the following impressive numbers:
- CTR: 22.767% (610,500 views and 139,000 clicks)
- CR: 0.44% (617 conversions)
- Gross Revenue: $3085
- Net Profit: $1975
- ROI: 177.9%
These results demonstrate the power of interstitial ads in generating revenue, reinforcing the effectiveness of this strategy.
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Checklist for a Successful Interstitial Campaign
To replicate these results, follow this practical checklist:
- Define all segmentation parameters in advance.
- Create separate campaigns for each operating system and device.
- Use creative variations to continually optimize your campaign.
- Match the GEO settings to the local language, if applicable.
- Analyze performance in the first few days to adjust targeting.
Excited to test interstitial ads? It’s not surprising, after all, this case study shows how it is possible to transform campaigns into sources of real profit.
Join Adsterra and explore the opportunities that our 15,000 advertisers and 35,000 publishers around the world are already taking advantage of!