Cejuego launches awareness campaign against hate on social media

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The Spanish Gaming Sector Business Council (Cejuego) launched the “Joga a Favor” campaign, with the aim of promoting responsible gaming practices. Furthermore, the campaign highlights the importance of confronting hate directed towards athletes on social media.

Recently, French tennis players such as Caroline García and Alice Tubello denounced the increase in hate messages during the US Open, highlighting the toxicity on digital platforms.

Alejandro Landaluce, general director of Cejuego, stated that “aggressive behavior on social media should have no place in sport or in society.” He highlighted the importance of conscious gaming practices, promoting respect and good use of new technologies.

As part of the campaign, it is being highlighted that gaming should be a leisure activity, not an enrichment activity. Posters in bookmakers already say: “No one wants to win more than them”, reiterating the pressure faced by athletes, whether in football, basketball or other sports.


The initiative seeks to educate the public about responsible and conscious gaming, highlighting that sports and social networks must be safe and respectful environments. Cejuego reinforces its commitment to healthy practices, working towards a safer digital environment for athletes.

About Cejuego

The Gaming Sector Business Council (Cejuego) acts as a representative entity of the private gaming sector in Spain. With a focus on sustainability and responsibility, Cejuego stands out for promoting safe gaming practices.

First of all, it is important to mention that the association is committed to providing accurate information about the Spanish gaming sector. Furthermore, they are dedicated to demystifying misperceptions, highlighting that most people gamble as a form of leisure without developing gambling-related problems.

The rate of problem gambling in Spain, according to data from Cejuego, is particularly low, just 0.3%. This data reflects the success of awareness campaigns and responsible gaming policies.

Notably, the association employs more than 47,000 direct workers and generates indirect employment for another 175,000 individuals. This economic impact is highlighted by the contribution of 0.45% to the country’s Gross Domestic Product (GDP), highlighting the sector’s relevance to the national economy.