Óscar Mayo, LaLiga’s Director of International Development, recently reported that television advertising revenue has grown by 20% compared to last season.
The international audience increased considerably during the pandemic of the new coronavirus, in a period when the matches were all held without an audience at the stadiums.
Mayo also announced that 40% of advertising revenue came from abroad in this 2019 – 2020 season. According to the SBC Notícias portal, this amount corresponded to only 8% of the total revenue of the Spanish Championship five years ago.
For the next cycle, LaLiga confirmed sponsorship and advertising revenues of around 110 million euros. While the rights to display the games are worth more than 2 billion euros. That last point has also grown considerably in recent years, as it amounted to an agreement of 800 million euros in 2015.
In addition, Mayo revealed that the entity closed a deal with the M88 betting platform for Asia, the Argentine oil company Total, Orange in the Middle East and Africa. As well as LaLiga renewed an existing agreement with Verizon in the United States.
The organisation’s current business system requires that revenues be distributed among the clubs competing in the Spanish Championship.
Despite reaching a 20% growth in advertising funds, this compensation should not be enough to rebalance the coffers of the teams, who suffered hard from the decrease in earnings due to the inability to market tickets for the games and other experiences involving the fans.
About LaLiga
The last edition of LaLiga was concluded only on July 19 due to the stoppage caused by the pandemic of the new coronavirus.
The title went to Real Madrid, with Barcelona, Atlético de Madrid and Sevilla also winning places in the Champions League. Leganés, Mallorca and Espanyol were demoted.