The entertainment platform, Betmotion is turning its attention to Brazilian women’s football. The company announced the striker for Santos and the Brazilian team, Cristiane Rozeira, as its new ambassador.
The one-year agreement secures the license to use the 35-year-old artillery image on the company’s products, as well as publications on the player’s social networks.
Betmotion has also become one of the sponsors of the A1 Brazilian Women’s Championship. Therefore, the brand will be present in all games shown until the decision of the main women’s football division in Brazil.
Betmotion creates special campaign for Pink October
Both agreements aimed at women’s football start this October, an important time for women due to the traditional breast cancer awareness campaign.
Because of the “Pink October”, the company will pass on an amount obtained in slots marked with a pink bow, as well as a bingo room, in which for an hour a day, everything collected will be forwarded to entities that work in the fight against the disease.
In the first week of the campaign, the institution selected was Recomeçar. Recomeçar is an Association of Mastectomized Women in Brasília and aims to alert society to the need for care with patients diagnosed with this type of cancer, punctuating the right to breast reconstruction as a form of full cure.
“Women’s football is an expanding product in Brazil. In the last Brazilian Championship, the audience was over 28 million people. We have a selection of idols, and her big star in the country is Cristiane. We believe in the sport and our bet is that women’s football, in the near future, will be sharing the spotlight with the men’s sport ”, said the representative of Betmotion, Angelo Alberoni, to the Executive Sport.
Alberoni added: “it is the main championship in the country and there are teams with the presence of large clubs, not to mention the traditional teams of Ferroviária and São José. In recent years, with the arrival of important players who were in Europe, the Championship has been valued and reaps the rewards, with a rising curve in terms of investment and visibility. Hence, we see an opportunity to be in a movement that has everything to be bigger and bigger ”.