In a joint action with Betsul, Atlético-MG presented a novelty for its fans: the Foto da Massa, a photo machine with immersive and digital interaction, which provides a fun experience between fans and their idols.
The machine will be placed in the Galo de Lourdes store and was designed by ESM Sports Business, in partnership with the technology company Smartool.
“For Betsul, it is very important to innovate in experiences with fans. This is another action that we are very proud of, especially at this moment when the fans are so lacking in contact with idols and the proximity of football in stadiums ”, said Fernando Rivas, CEO of Betsul.
With the digital totem with virtual reality, fans will be able to take countless photos with Galo players to keep as a souvenir.
“It is another innovation that Atlético brings and I am sure that the novelty will be very pleasing to the fans. It is a modern equipment that can be used by the club in different locations, for activations in stadiums and events ”, stressed Atlético’s Business Director, Leandro Figueiredo.
Betsul supports initiative to integrate Galo fans and cast
To take the photos, the atleticanos need to make their respective entries on the Betsul platform and make deposits according to the number of images desired. The values are as follows:
- R$30,00: 1 photo
- R$55,00: 2 photos
- R$80,00 ou +: 4 photos
Subsequently, the fan receives a QR Code and must point the reader at the machine. From there, just choose four Atlético players and pose for a photo next to them. Each click can have up to two adults and one child.
Six players and the Crazy Cock will be available on the machine display. However, that list of players can change over time.
Initially, the Crazy Cock and the athletes are listed: Victor, Alonso, Réver, Igor Rabello, Guga, Jair, Keno and Arana. The image is ready immediately and the fan can save the digital version here.