Paolo Personeni, Director of Trading Services (MTS – Managed Trading Services) at Sportradar, detailed in an interview with SBC Notícias, how to take advantage of risk management and business services to improve the performance of sports betting companies.
Since business outsourcing and risk management are considered taboo in the segment, based on the thesis that those who need third-party assistance have a lower offer compared to others who can manage everything internally. In Personeni’s view, this thinking is already out of date.
Recently, traditional bookmakers that outsource commercial services have registered an increase in their activities, simultaneously revising their models.
“Much of this trend was driven by the impact of COVID-19 on the sports betting industry, as well as the need to manage internal fixed costs,” said the director.
Rather than treating it as outsourcing, the executive suggests looking at it as ‘long-term partnerships’. Because this is the time to adjust this general offer in order to increase business and profit margins.
Director of Sportradar advises search for latest technological solutions
According to the director of Sportradar, using the support of third parties focused on specific sectors for betting provides operators with access to the latest technologies, such as artificial intelligence (AI) solutions.
“As an organization, we work tirelessly to constantly build and improve our services with new features and functionality that strengthen each of our customers’ operations. We are also making our external services more intelligent, using the latest in artificial intelligence and machine learning ”, he stressed.
The events of 2020 showed the relevance of a varied product portfolio for operators. The eSports segment showed significant growth, especially with the suspension of traditional live sports activities in mid-March.
With operational experience to support aspects of a varied offering, some companies have caught the eye. On the other hand, businesses that did not have specialized external assistance lost sources of income.
Specialists in complex and minor sports
This mentality applies to sectors with less popular sports, such as table tennis. In general, betting companies are less willing to invest in events due to the smaller margins they provide, only that these partnerships provide a profitable way to capitalize the revenue from these modalities.
The providers specialized in risk management and trading offer this experience, with traders with deep knowledge in various sports.
“Looking ahead to next year, where sports can be central, it is equally vital to ensure that trade, risk management and associated operations are suitable for the major premium events that will attract worldwide attention,” he said. the director of Sportradar.
Although many businesses understand how to adjust to these modalities, the differential of having specialists to ensure speed and less chance of failure is one of the best ways to differentiate yourself from your competitors, as well as obtain more revenue.
More flexible business opportunities
Even though there are still options for companies that need complete sports betting management, today there is much more flexibility in service models that can expand a company’s skills.
Therefore, operators can count on high-level technology when signing these collaboration agreements, adapting to their needs. The point of this approach is that it allows betting companies to profitably stand out in the market.
“Bookmakers can also change business responsibilities when they need it most. The Integrated Trading Solution (ITS), for example, allows companies to integrate their trading rooms with Sportradar’s MTS to use risk management and trading support in relation to emergency or sports content. And, they are experiencing temporary growth ”, said the director.
When it comes to sports betting, external services performed by companies with the latest technology and expertise are essential to ensure trading and profitability. “Now is the time to adopt this approach and create effective partnerships to expand the business”, concluded Paolo Personeni.
 at Sportradar, pointed out ways to increase profitability in the betting industry.){kind=link}