DraftKings was announced as the Ultimate Fighting Championship (UFC) ‘s first official sports betting and daily fantasy partner.
The deal disclosed as “one of the most significant partnerships in UFC history” will allow the fantasy sports betting operator to offer in-game promotions, activations, integration of odds in broadcasts and exposure of the UFC brand to its products.
The partnership, which applies to the United States and Canada, also provides that DraftKings has the right to use the official UFC brands and logos. In addition, the operator will be able to provide fans with free UFC games and promotions on a weekly basis.
DraftKings co-founder, president and CEO Jason Robins said: “Combat sports, and the UFC in particular, have expanded significantly in both our sports bets and daily fantasy verticals, evolving from a niche offering to a category. demand that we believe should grow even more as we innovate ”.
Robins added: “Although DraftKings and UFC have previously collaborated on specific events, we are proud to become official partners and explore even more impactful integrations that prioritize the fan experience.”
https://twitter.com/DraftKingsNews/status/1367454554753761285Dana White celebrates the officialization of the agreement with DraftKings
UFC president Dana White also commented on the signing of the cooperation contract between the two organizers. “This is a big deal that will benefit the UFC, DraftKings and, above all, our fans,” he said.
Dana added: “This is the most important commercial arrangement we’ve ever made to increase engagement with our fans and reach new ones. And, I am looking forward to all the exciting things that we will be doing with DraftKings in the years to come
DraftKings’ shares rose 4% in the pre-market negotiations last Thursday, 4, as a result of the signing of the contract with the UFC. While last week, the operator reported a 49% increase in its 2020 revenue compared to the previous year, reaching the mark of $ 643.5 million.