Sports betting provider BtoBet has expanded its presence in the UK market by launching its first brand on the Aspire Global platform.
Aspire Global explained that this new partnership is a “key step” for the company’s effective growth strategy. ‘Bettarget.com’ is now live on the Aspire Global platform with BtoBet Sportbook, and will initially target the Irish market.
“With this launch, we have proven our ability to integrate a strategic product we recently acquired,” said Tsachi Maimon, CEO of Aspire Global.
“Having our own patented sports betting primer opens up numerous opportunities for growth with both existing and new customers, especially in Europe, the US and Latin America.”
“The goal is that the rest of the brands that operate on the Aspire Global platform have migrated to the BtoBet sports booklet before the end of the year”, concludes Maimon.
Aspire Global highlighted that the launch with more brands will continue as the company gains more regulatory approvals.
Aspire Global acquired sports betting provider BtoBet in October 2020, and BtoBet has subsequently expanded its operations by receiving strategic certifications in the UK and signing key agreements with partners such as Betfair and William Hill in Colombia.
Earlier this month, BtoBet prepared for its “next phase of growth” after appointing Guy Gani as its new Chief Technology Officer.
BtoBet has a strong focus on the European, African and Latin American markets. It offers over 8,000 games from over 100 game providers and features virtual sports and lottery games.
About BtoBet
The company provides online casino and sports betting solutions with a full range of management services for players and partners.
Technological intelligence and deep knowledge at the local level, together with a commitment to finding innovative solutions, allow the brand to anticipate the future needs of the industry.
As a pioneer of new technologies for iGaming operators, it seeks to optimize and deliver an advanced level gaming experience through its platforms.