With the growth of the advertising market since he started campaigning at the beginning of this year, narrator Galvão Bueno signed another long-term contract in the sports betting sector.
The main name of Esporte da Globo signed a million dollar contract with the company Pixbet, a sports betting brand that arrived in Brazil this year, to be its ‘propaganda boy’.
According to the news, the contract is valid until the end of 2022 and requires exclusivity in the online betting sector by the 71-year-old journalist. Exact amounts were not mentioned, but Galvão Bueno does not usually negotiate rates for less than R$ 1 million.
It is the first deal by the presenter of ‘Bem, Amigos!’, from SporTV, with something related to football betting. Other companies, such as Sportingbet, Betfair and Sportsbet.io, are already frequent advertisers during breaks in broadcasts and sports programs that Galvão commands at Grupo Globo.
The introduction of the narrator in the Brazilian sports betting market
With Pixbet, Galvão will have the mission of introducing the company into the Brazilian market. Little known, Pixbet promises immediate payout, much faster than its competitors. The bookmaker also started sponsoring clubs last month; already signed with Vasco.
It is Galvão’s eighth advertising agreement since March, when it was officially authorized by Globo to trade commercial shares. In total, Galvão already has campaigns on the air with companies such as WhatsApp, TikTok, 99, EQI Investimentos, Banco Santander, Ambev and Postos Petrobras.
In a recent interview, Galvão explained the criteria he adopts to make commercials. “I have my criteria for what I believe should be right: there is no political prejudice, no ideological prejudice.” None of that. I say, ‘As long as it’s respectful, true to the facts, it’s not fantasy and you’re not making it up,'” he enumerated.
About PixBet
PixBet is an online gaming platform developed by highly skilled iGaming professionals to provide players with the best combined betting and casino experience with customer support. Players can place their bets via computer, mobile or tablet.
The bookmaker offers a huge variety of sports and live betting on various events. At the casino, there are game providers at the top industry leaders, enabling the site not only to present the best titles, but also the highest quality in security, return and entertainment value.
