To celebrate and announce the renewal of Bahia’s master sponsorship, Casa de Apostas – a partner of the club since 2019 – planned a unique action for the Club’s fans.
The company posted clues on social media and made fans of the team look for gift vouchers, which would be spread across five tourist spots in Salvador.
The first video posted on Bahia’s social networks, published in the morning, showed tips that led to Casa 57 on Rua Carlos Gomes, where the club was founded and where the Casa da Cultura is currently located.
Whoever found the winning ticket instantly took a club shirt, R$ 100 in credits on the sports betting site, gifts from Casa de Apostas, a letter explaining the action and confirming the renewal, in addition to first-hand information for the fans of the Bahia team. The same process was carried out at four more points:
- Bonfim’s Church;
- Lacerda’s elevator;
- Barra’s Lighthouse;
- Fonte Nova Arena.
During the action, it was revealed that the first Bahia Membership Championship will take place, activations at the Bahia Museum and Fonte Nova Arena, the return of Barril Dobrado (election of the best player in the club’s matches), panoramic helicopter flights for fans and many other interactions with the crowd.
Hans Schleier, marketing director at Casa de Apostas, said: “One more year we have this huge club that is Bahia. By the end of 2022, we will print the tricolor mantle again as a master sponsor.”
But, more than that, we will be at the side of the fans, vibrating together and providing experiences so that we are closer and closer”, concluded Schleier.
About Casa de Apostas
The Casa de Apostas (CDA), leader in sports betting, offers a wide range of sports, markets, live betting and prematch. CDA is a reference for the Brasileirão, Champions League, Libertadores, UFC, Tennis (ATP, ITF, Roland-Garros, Wimbledon, US Open, etc) Formula 1 and much more.
