Finnish state gaming operator Veikkaus has signed two cooperation agreements that will increase sponsorship for local football clubs. The company revealed that it has joined forces with the Finnish Football Association as well as Veikkausliiga. With this, each of the cooperation agreements lasts for 3 years and will seek to expand support for football in the country.
The terms of the new agreements cover the men’s National League teams, Kakkonen and Ykkönen. Men’s and women’s futsal league clubs and Finland Cup matches are also included in this new contract. Veikkaus said the new partnerships will help to significantly increase the financial compensation paid to clubs.
“Veikkaus is a significant and long-term partner in national football,” said Ari Lahti, president of the Finnish Football Association.
Lahti added that joining forces with Veikkaus will result in greater benefits for clubs in Finland. Veikkausliiga president Kaarlo Kankkunen acknowledged that the new agreements will help develop the concept of responsible gaming. In addition, he stressed that collaboration will help all clubs involved receive direct support.
Veikkaus expands its collaboration with football
Mariet Louhento, president of the National League, reported that the “long-term partnership sends an important signal to clubs that we wish to support their long-term professional growth”.
In addition, he acknowledged that collaboration helps the League’s goal by raising awareness. “We are delighted that the long history of joining Veikkaus and Finnish football will continue for the next three years.”
Veikkaus CEO Olli Sarekoski stressed that the company is pleased to continue its cooperation with local football. He highlighted that this new phase will bring unique experiences for football fans in Finland.
Sarekoski also assured that the new partnerships are important for the operator, considering its focus on offering the best services, betting products and content on the market. “Football plays an important role and it’s great that the agreements cover Finnish football so broadly,” he concluded.
