Manchester City and 8XBet have announced a new regional partnership that will see the brand become the club’s ‘official betting partner’ in Asia.
8XBet was founded in 2018 and the bookmaker aims to provide players in the region with high quality, unique and engaging experiences. The group will collaborate with Manchester City to produce a series of content pieces throughout the partnership.
As part of the new agreement, 8Xbet, which is licensed and regulated in Great Britain by the Gambling Commission, will also have LED exposure at the Etihad Stadium (the stadium where the English football club plays host to) and a regional presence in the Asia on digital assets and the club’s Cityzens platform.
Tom Boyle, Vice President of Global Partnership Marketing and Operations at City Football Group, said: “We are delighted to welcome 8XBet as a regional partner for Manchester City. 8XBet shares our commitment to entertaining and providing great experiences to customers and fans. The new partnership offers the club an opportunity to further increase our presence across the region and we look forward to working with 8XBet.”
Ryan Li, founder of 8XBet, also spoke officially: “It is a great honor to partner with Manchester City – we are delighted to have secured our first ever club football partnership with one of the biggest teams in the world.”
“As Premier League champions for four out of the past five years, City have a huge following in Asia and we are excited to work together to bring exclusive content to fans in the region.”
About 8Xbet
This is the first sponsorship deal that 8XBet has signed with a football team. The booknaker is licensed in Curacao and Great Britain and is operated by TGP Europe, a company based in the Isle of Man.