Betfred Sports has just entered into an agreement with Long Shot’s to launch online and retail sports betting in Frederick, Maryland. The deal is awaiting regulatory approval.
A temporary retail bookmaker will launch next to the Maryland Jockey Club for the 2022 football season. While a state of the art bookmaker on a permanent basis will open next year. The online betting service will launch after obtaining clearance from state regulatory bodies.
“We are at the forefront of bringing sports betting to Maryland and specifically to Frederick. We are excited to open a bookmaker at Long Shot’s in partnership with Betfred Sports,” said Long Shot’s CEO Alyse Cohen.
“We are proud that Long Shot’s is one of the premier off-piste betting venues in the state and we look forward to achieving similar success with sports betting. Long Shot’s will not only boost the local economy, but will contribute to improving the education of our students,” he added.
SCCG Management represented Betfred Sports in this deal. Previously announced deals, also represented by SCCG Management on behalf of Betfred Sports, include: Wind Creek in Bethlehem; We-Ko-Pa in Arizona; Virgin Mohegan Sun in Las Vegas; Saratoga in Black Hawk, Colorado; as well as other deals yet to be announced.
Bryan Bennett, Director of Operations at Betfred Sports, said: “We identified Long Shot’s when looking for a partner in Maryland. Combining Betfred’s 50 years of betting experience and Long Shot’s betting success, we believe this will be a formidable partnership to compete in the Maryland sports betting market.”
Betfred Sports
Betfred Sports is the US subsidiary of the Betfred Group, a betting company based in Warrington, UK, which operates over 1400 UK bookmakers as well as online and mobile industry products in the UK and Spain.
The Betfred Group, founded by brothers Fred and Peter Done in 1967, gave birth to Las Vegas-based Betfred USA Sports in 2019 specifically to enter the US sports betting market.
About SCCG Management
SCCG Management is a consultancy specializing in sports betting, iGaming, sports marketing, affiliate marketing, technology, intellectual property protection, product marketing, eSports, capital formation, joint ventures, casino management, and government and legal matters for the industry. iGaming.