Online betting and gaming operator Parimatch has closed its fourth Premier League deal after adding Newcastle United to its list of betting partners.
Newcastle United join Leicester City, Chelsea and Aston Villa as Parimatch betting partners, with the operator’s deal with Aston Villa recently extended for another season.
“Each partnership within the Premier League, one of the strongest and most popular football leagues in the world, drives our expansion into global sports and is a powerful source of pride,” said Parimatch Tech Vice President Evgen Belousov.
“The Parimatch brand is currently an official partner of a significant proportion of English clubs and they all share our values and aspirations to reach new heights. We are honored by this fact and excited about all the activities that the Parimatch brand will implement with our partners during the coming season.”
Newcastle Chief Commercial Officer Dale Aitchison commented: “We are growing our portfolio of partnerships in new areas and markets and are delighted to be working with those who are so passionate about our common values and look forward to working with Parimatch throughout the season. ”.
Parimatch Premier League partnership models
Parimatch’s partnerships with Aston Villa and Newcastle focus on media rights, while agreements with Leicester and Chelsea cover offline and digital rights, tickets and hospitality, club products and exclusive access to club assets.
“It is fantastic that we have extended our partnership with Parimatch until the 22/23 season. We highly value the support of our partners and look forward to what we can achieve together this year,” said Aston Villa Commercial Director Nicola Ibbetson.
“Parimatch is one of the fastest growing online sports betting brands and we are pleased to welcome them to our growing family of business partners,” concluded Ibbetson.
